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Transition to New Media

Transition to New Media. The Austrian experience. Who, what and where. Nadja Igler Online journalist since 2000, started with l ayout - and photo-editing , writing since 2002 ORF (Austrian Broadcasting Company) national broadcaster and biggest news-website in Austria

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Transition to New Media

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  1. Transition to New Media The Austrian experience

  2. Who, whatandwhere Nadja Igler • Online journalistsince 2000, startedwithlayout- andphoto-editing, writingsince 2002 • ORF (Austrian Broadcasting Company) national broadcasterandbiggest news-website in Austria • TV, radioand online, split on threelocations all over Vienna

  3. Whatarewetalkingabout Online Journalism: • Different wayofpublishinganddistribution • Different wayofstorytelling (links) • More reader-interactionpossible/necessary • Always on, nodeadlines (permanentlyevolvingstories) • „Quick anddirty“? (copy & paste)

  4. Situation in Austria Survey 2009: • Half ofthe online journalistswerefreelancers, mainly „false“ freelancers, working in shiftswithplans • The other half did not workunderthecollectiveagreementfornewspaperjournalists, but agreementslike PR andmarketingor IT-workers (onlythree out ofabout 130 peoplehadcontractsasJournalists)

  5. Situation in Austria • Just a fewwereallowedtowriteownarticles, mainlyusedcontentfromnewsagencys (still mainsource, as in newspapers) • Wantedto do more, often not allowed(„not worthit“) • Not journalistsbycontract (onlyfewwere/aregrantedjournalist‘srightsbylawlikemoreholidayandlongercancelationperiod)

  6. Howcouldthat happen? • In 1999 thecollectiveagreementfornewspaperjournalists was renewedtoinclude online journalists. • Publishers found a waytocircumventit, foundedsubsidarieswithcheapercollectiveagreements. • Kollektivvertragsflucht („Escapeofthecollectiveagreement“)

  7. Whatshappeningnow? • For a long time nobodycaredenoughtoreact, 2006 theonline journalistsstartedtoact • Since 2009 a newcollectiveagreementisbeingnegotiatedtogetmorejournalistscoveredbyit (drivenbythe Onliners), publisherstriedtoputpressure on thejournalists, withdrawfromtheagreement • bigprotests

  8. Biggestprotestsinceyears, wholeeditorialdepartmentsjoined, printand online showedsolidarity (in julyalreadyprotestsforthecollectiveagreement PR andmarketing • Negotiationsrestarted (withdrawfromwithdrawofthecollectiveagreement) • Paradigm-Shift: Online first.

  9. The publishersaretheenemy • Publishers triedtoblamethe „old“ journalists (withgoodcontracts) andtheunion, thattheywere not quick enoughwiththecollectiveagreementandwanttodefendtheyrights (likemoreholiday, althoughthisiscoveredbylaw) so theyoungjournalists still havetowaitformoremoney (discussion an thewebsitesofthenewspapers, publishersgotblamed, egderstandard.) • Union repliedthatit‘sthepublishers fault, thatthe online journalistsdon‘thavecontractsasjournalists. Online journalistswrote open letter, thattheydon‘twannabeused, debategotpublicandpublicity. • The publisherscanchangethesituationanytime (!), but theydon‘twanttopaymoremoney ….

  10. Big Media Companies • ORF: TV, radio, online – all seperated. TV isbigwithinthe Company, thencomes Radio, then Online – the same in other Media Outlet, where Online comessecond (Slowlychanging. Integrated Newsroomdebated). (Big) Fights aboutwhogetstosaywhatshappeningnow. Online journalists(me, workcouncil) tryingtonegotiate a collectiveagreementforthemtoo(like in print). • Standard: Second big News Website, nowmovinginto a newoffice -> printand online still seperated, toavoidpeople, earningdifferently but doingthe same, sittingnexttoeachother

  11. Big Media Companies • Kurier: Theywanttomake a integratednewsroom (andlayofpeople!), firstsuccessofcrosspublishing (futurezone), but morelikeusingthe same content on two different mediaplattforms -> whowould do thatwithRadio and TV? (editor-to-go) • Heute: planingbiginvestements in Online, but not (always) real journalism („Mindtheadvertisersneed“ in theircontracts) / Krone

  12. In recentyearssomeJournalistsformednewoutletslike Zib21, Neuwal, Paroli, Dossier. • Paroli and Dossier formedas a newwayofpublishingnews -> not makingmoney, tryingtogaininterestandtogetknown (theeditorsandjournalists). • Strong competitionfromfreenewspapers („heute“), whichmaketheir „ journalists“ tomindtheneedsoftheadvertisers

  13. Future • Eachyear in Austria morejournaliststhanneededfinish schoolanduniversities-> youngandhungry, theyknowhowtomaketext, picture, audioandvideo (but maybe not alwayswithjournalisticethics) – more versatile andcheaper • One-man-showscanwork, but onlyifyou (wantto) do a lotof Marketing-Cooperations

  14. Wannagetold? Leave! • After about 15 yearsofeditingandpublishingnews online people in mycompanyaretired. Theyhavekids, a house, a sociallife • -> Journalismhasneverbeen an easy orquietjob, but workingfor an online newssiteislikeworkingfor a newsagency, even quicker. • Manyofmycollegueshad a burnout

  15. Conclusion • Getting online is easy, stayingtheretough • Lot ofwork, formanyhours, not wellpaid • Fun, quick, interactivework – but forhowlong do youwannatakeit? Work on sundaynightshiftswhenyouhavekids? • Yourwork/“content“/storyis not appreciated – bythepublisher -> hastochange.

  16. Antagonism The Reality The Future? The Ideal (Source: Whenonline-journalist-meets cyber-salesman) http://www.watatawa.asia/consider-this/when-online-journalist-meets-cyber-salesman/

  17. Thereisnoshortcut, …thereisnofree lunch. Forpublishersandjournalists.

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