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The ebookers.ie Nationwide Travel Survey

Prefer to Speak to a Travel Agent Direct When Booking Family Holiday ... Having a swim is the thing most likely to make people feel they are on holiday. ...

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The ebookers.ie Nationwide Travel Survey

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    Slide 1:The ebookers.ie Nationwide Travel Survey Steven Rice Smile Conference May 27th 2008

    Slide 2:Survey Details

    Carried out during November and December 2007. Distributed to an online panel of 15,000 Irish people. Approx. 800 completed surveys returned – sufficiently robust to be representative of the overall population. Questionnaire also gathered demographic as well as travel-specific information enabling trends to be measured in sub-sections of the population.

    Slide 3:

    1) How People Research and Book Travel

    Slide 4:How Much of Travel Researched Online in Last 12 Months

    Slide 5:What Products Researched Online in Last 12 Months

    Slide 6:How Researched Online Travel in Last 12 Months

    Slide 7:How Long Buying Travel Products Online

    Slide 8:Buy Multi-Product Packages in One Transaction (On- or Offline)

    Slide 9:Of Those Who Said Yes – What % Bought Online

    Slide 10:

    2) Where They Went, How Often, Type of Trip.

    Slide 11:Most Visited Destinations Overall Last 12 Months

    Slide 12:Incidence of Online Hotel Search For Top Ten Destinations

    Slide 13:Top Family Destinations - % Travelling for Family Holiday

    Slide 14:Top 10 City Break Destinations - % Travelling for City Break

    Slide 15:Top Business Destinations - % Travelling for Business

    Slide 16:How Many Destinations Visited in Last 12 Months

    Slide 17:Travel Frequency and Researched Hotels Online

    Slide 18:Type of Trips Taken

    Slide 19:

    3) Typical Budgets

    Slide 20:How Much Spent on Travel in Last 12 Months

    Average: approx. €4,200 p/a

    Slide 21:How Much Spent on Leisure Travel

    Slide 22:Men Spend More on Average Than Women

    Slide 23:

    4) Attitudes and Opinions

    Slide 24:Enjoy Planning and Buying Travel on the Internet

    Slide 25:Prefer to Book Travel Offline

    Slide 26:Prefer to Speak to a Travel Agent Direct When Booking Family Holiday

    Slide 27:When Book a Flight Online it’s Difficult to Find a Hotel Online

    Slide 28:Find it Frustrating When Charges and Taxes are Not Added at the Start of an Online Booking

    Slide 29:Find it Frustrating When They Cannot Use Laser Card

    Slide 30:Go Wherever Best Deal Can be Found Regardless of Destination

    Slide 31:Go Away if the Weather is Bad at Home

    Slide 32:

    5) Hot Topics

    Slide 33:Ryanair Should Not be Allowed to Buy Aer Lingus

    Slide 34:Ridiculous That Some Airlines Now Charge For Check-in

    Slide 35:Days of Paper Tickets Are Over

    Slide 36:Don’t Mind Hidden Costs so Long as Fares are Low

    Slide 37:DAA Doing All They Can to Reduce Congestion at Dublin Airport

    Slide 38:

    6) Fun / Quirky Subjects

    Slide 39:Sample Responses

    26% would become a space tourist if they had the money. 9% take trips to get away from friends and family. 21% can order a drink in five different languages. Books are the popular “must have” item people like to travel with. Having a swim is the thing most likely to make people feel they are on holiday. Round-the-World trip is the thing people are most likely to do if the won the Lotto.

    Slide 40:Thank You

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