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Global Journalist Capstone

Global Journalist Capstone. Emily Coppel Eric Dundon Jena Pike Jordan Stockdale. Project Description.

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Global Journalist Capstone

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  1. Global Journalist Capstone Emily Coppel Eric Dundon Jena Pike Jordan Stockdale

  2. Project Description • Work with Stuart Loory, Global Journalist Editor Pat Smith and others to come up with a new format, especially for the multimedia aspects of the Global Journalist radio program. Produce one or more prototypes of the show to aid with the re-launch.

  3. Goals • A. Aid with the re-launch of Global Journalist as it transitions to a video format in RJI. • B. Create a standard for incorporating more multimedia elements to the radio show. • C. Implement a marketing strategy to increase listener/viewership.

  4. Research Strategies Three-pronged approach 1. Corresponding and regularly meeting with relevant participants (Global Journalist production team, GJ Online Editor, Pat Smith, Stuart Loory, KBIA, RJI staff) 3. Conducting surveys targeted at Global Journalist’s audiences 2. Comparisons to similar programs nationally and within KBIA’s programming

  5. Survey Advertisement The Global Journalist Questionnaire: Featured as an advertisement – since February Sent to KBIA List Serve - John Bailey

  6. Survey Demographics • 55 people responded • 95% of the respondents listened to the show on the radio, and not through archives. • Nearly 100% of respondents were from Columbia or the surrounding areas • Not an accurate representation of GJ viewers • However is an accurate representation of hometown viewers • 53.1% of responders are 55+ • 34.7% of responders are 41-55 • 0% of responders 18-23 • Promoted through KBIA list serve and GJ website advertisement.

  7. Survey Results

  8. Survey Results

  9. Survey Results • We asked the Global Journalist viewers whether viewers would participate in an online debate about a weekly topic. • 14.6% of the respondents marked “yes”: • 14.6% marked “yes, if the topic pertained to me”: • 36.6% marked “maybe”: • 36.6% marked “no”. • We asked whether viewers would watch streaming video production of The GJ show • 22% marked “yes” • 51.2 marked “maybe” • 26.8 marked “no” • Good numbers to begin with, specially for demographics of survey responders.

  10. Survey Results Many KBIA viewers did not know about the Global Journalist Web site. Questionnaire responders wrote, they had never been to the site. Many questionnaire responders skipped the question about the site. Stuart continues to promote website on the show We used our social media Web sites to promote both the KBIA & GJ Web sites. Promote Cohesion

  11. Conversations Global Journalist KBIA Pat Smith, Stuart Loory Mike Dunn, Janet Saidi Travis McMillen Production Team John Bailey

  12. Weekly Tasks Attend producer meeting every Monday to establish show ideas Clip videos sent from “researcher” on Tuesday and begin editing Final video editing and Render on Wednesday Edited videos, photos and captions to Travis by 3:30pm Assist Production Thursday 8:00am

  13. Making it Visual Using Snapstream for video clips to be embedded live. B-roll clips added in March. AP photos added in late March. Captions for videos and photos incorporated by April. Format similar to Newsy with moving screen in the background while video plays.

  14. Visual Procedure Monday producer meeting B-roll clipped by Wednesday at 3:30 for Travis to embed in the show live. Work out who will be doing this: current producers or outside multi-media person

  15. Evolution of the show Production learning curve Evolution of b-roll: No b-roll Initial b-roll Ideal b-roll

  16. Special Projects Created ad for GJ survey appearing on website Soundslides show for Press Freedom Seminar (acquainted us with AP photos) Facebook Fan, Twitter page maintenance

  17. Facebook page Missions statement Discussions page Photo album Host Bio Detailed explanation of show

  18. Twitter page Small following, but regularly updated. Goal is to push “casual listeners” to “regular listeners”

  19. Prototype Web site • Ads, monetary • Cover It Live, interaction, easier • Facebook, Twitter • Archive, easier • Links to KBIA, RJI, listen to show

  20. Both are needed to ensure: • Sustainability • Continued growth in the arena of multimedia development Recommendations Audience Development Team Multimedia producer position

  21. Sustainability How to sustain changes 1. Find someone, (or current producers) to act as productions assistant 2. Have someone keep the show archived online and keep site updated

  22. Challenges We need to work with KBIA, Global Journalist staff for any Web or show changes, slow process Appeasing the multiple clients Upping the number of viewers/promoting the live stream show New producers, simple, sustainable system

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