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F I R S T C R E A T I V E N E T W O R K

F I R S T C R E A T I V E N E T W O R K. What is Jogglee? - the world ’ s first creative network service and website providing to creative people around the world a place to joint meetings, online cooperation, sharing created works and active trading with their works

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F I R S T C R E A T I V E N E T W O R K

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  1. F I R S T C R E A T I V E N E T W O R K What is Jogglee? - the world’s first creative network service and website providing to creative people around the world a place to joint meetings, online cooperation, sharing created works and active trading with their works - its purpose is to allow creative people to make full use of their creative potential regardless of age, gender, territory or art direction and participate in processes and outcomes associated with - in addition to traditional forms of internet trading brings new business opportunities - primary target group are people creating in entertainment (startpoint is the segment of music), secondary target group is the professional as well as the general public Philosophy of Jogglee: Be the right place for creative people to make creation and cooperation easier, online and without limitations. The creative people are individual components connected by Jogglee at joint creation of – work.

  2. F I R S T C R E A T I V E N E T W O R K Why Jogglee? 1. the creative potential is limited and unused - for example in Czech Republic and Slovakia is about 100 000 people*, who are active in music industry - further 200 000 are inactive because of time, economic or family reasons - from total potential of 300 000 creative people is getting space in the medias about 500** only - which is 0,2% !!! 2. easily available, without limits, brings new opportunities - available 24/ 7 for all users anywhere in the world – individuals and groups - free in the basic form and allows users to fully implement even from home - provides a ready to use platform, legislative background, legal protection and new technologies based on „cloud creating“ - allows online cooperation of users - as the first brings users the opportunities to fully deal with themselves and their works – all in one place 3. business in entertainment (especially in music industry) is moving to the internet - in the next 5 years will internet take a dominant role in the music industry trading (replacing radios) - new stars will be based on internet environment - the key players in the music industry will become the rights holders of the music content placed on internet 4. this type of network does not exist yet - after the social networks it will be the next step in internet evolution - current trend in teamwork is an online cooperation ** In CZ and SK: only 50 artists get played simultaneously in biggest mainstream radios * In CZ and SK: 20 000 groups playing foreign repertoire (+ 5 000 abroad) 30 000 groups playing own repertoire registered on Cz/ Sk music portals 10 000 authors registered in collecting societies 15 000 performers registered in collecting societies 8 000 singers applying for Superstar TV show

  3. F I R S T C R E A T I V E N E T W O R K Why is Jogglee different ? 4. FULL VIRTUALIZATION OF EXISTING PROCESSES IN MUSIC INDUSTRY 1. FOCUSED ON CREATIVE PEOPLE 2. ONLINE COOPERATION IN THE CREATION 5. SCOPE AND SCALE OF BUSINESS 3. COVERING CREATIVE POTENTIAL IN ONE PLACE 6. UNIQUE SPECIAL SERVICES World’s first

  4. Movie -writers -editors -cameramen -directors -actors -makeup artists Advertising -copywriters Dance -dancers -choreographers Art work -graphic designers Web -designers Photo -photographers Music -composers -lyricists -arrangers -vocalists -instrumentalists -remixers -DJs -sound engineers -bands F I R S T C R E A T I V E N E T W O R K Who is Jogglee network for ? • People interested in music • fans • listeners • Internet portals • Skype • Paypal • iTunes • Audioscrobbler • Amazon • Mobile operators • AT&T • T-mobile • Telenor • Vodafone Sound studios Film studios Production companies Casting companies Sound & lighting Movie equipment Stage equipment Laser equipment Software Hardware Publishers Record labels Distributors Agencies Promoters Collecting societies Producers Managers Medias Advertising agencies Companies Movie studios Radios Broadcasters Software (office, audio, video) Hardware Equipment (audio, video, musical instruments) Office equipment

  5. F I R S T C R E A T I V E N E T W O R K What Jogglee network offers ? New artists New content -downloads, charts, news -streaming (audio a video) -job possibilities (testings, castings etc.) New possibilities of self-realization New working relationships New working opportunities New working platforms Current technologies Removal limits (time, place, age, gender, genre..) Internationality Free space for presentation Free space for creation Easy access Legislative background Legal protection Opportunity to turn-key creation Opportunity to hire collaborators Direct access to professional public Place for trading the rights Mediation contracts with third parties Place for promotion Direct access to public Growth prospects New clients New users New content New place for presentation New platforms for software products Opportunity to present new products Direct contact with the target group Opportunity to test new products New business opportunities New clients New talents Verified artists Verified content New contracts New artists New authors New business opportunities Place for existing catalouge Place for promotion New business opportunities New clients Opportunity to present new products Opportunity to test new products Direct contact with the target group Wide creative potential – ready for turn-key -commercials (video, audio, slogans, lyrics) -background music, jingles Specialized electronic services - radio testings, castings, product testing

  6. F I R S T C R E A T I V E N E T W O R K Why the creative potential is the primary target group ? • - without it nothing would arise from what we see, hear, or read via the medias (no song, no movie, book, advertising...) • - it is the starting point, the beginning of the business chain, to which it will gradually connect more articles • - holds the primary rights which are the basics for the business in entertainment • generates huge intellectual value, which we can participate by suitably adjusting the parameters publishers broadcasters movie studios record labels creative potential production companies collecting societtes distributors advertisers stores medias

  7. CLIENTS (special services) X artists bands stars CONTENT X performances songs hits DEALERS LESSORS (advertisers) F I R S T C R E A T I V E N E T W O R K Where is the business potential of Jogglee network ? 1. paid interactivities between creators FEES & SHARES requires travel personal contact 2. international content with a big potential of future stars and hits 3. wide range of internal services mail/ e-mail requires time 4. high visit rate and paid interactivities with external entities call via phone or internet requires expenses PUBLIC composer lyricist sound engineer vocalist CREATIVE POTENTIAL (other segments) PARTNERS instrumen- talist studio producer arranger PROFESSIONAL PUBLIC (labels, col. societies, managers, etc.) today's most commonly used means of communication and cooperation (in music industry) but tomorrow's ... INTERNAL SERVICES - storage, plug-ins, softwares - representation (label, publisher, agency, etc) - paid promotion - paid advice (legal, tax, other)

  8. F I R S T C R E A T I V E N E T W O R K View of potential incomes for selected services in Jogglee network (per year) • The above services will be added a number of other incomes related to the music industry: • - Artists representation – label (phys. and dig. record sales), agency (concerts), licensing • Rights representation – authors, performers, producers (sales, airplay, advertising) • For example: Overview of incomes in the music industry in 2008 in EU (from sales and royalties only) • - physical sales (by IFPI) 4 231 968 526 Eur • digital sales (by IFPI) 546 991 111 Eur • royalties (by CISAC) 4 500 000 000 Eur • Also incomes for specialized services: • - testings (7 radios in CZ and SK makes 4 large testings annually worth about 70 000 Eur – a total of 2 mil Eur) • - castings • - turn-key creating ...

  9. F I R S T C R E A T I V E N E T W O R K • Summary • Although the Jogglee creative network is completely new product in the internet environment in fact it is nothing else than transfer of existing processes in music industry (subsequently also in entertainment) into virtual form with the use and involvement of all participants in these processes – from authors, through dealers, to the public. • All this: • - with much higher availability for all participants • - with high effectivity of costs and incomes • - with a maximum range of use of available resources • in accordance with the interests of existing subjects in the entertainment industry • (They will either deliver their services and products to us or use some of ours, respectively we will be partners) • The result should be a functional model of a virtual international music (and then the entertainment) industry built on a huge multinational database of creative potential known under the name: cool name international easy to use good philosophy natural demand

  10. F I R S T C R E A T I V E N E T W O R K The basic plan – phases, timing 3 000 000 Eur INPUT point 0 PHASE 0 CORPORATION 1 – 2 months 50 000 Eur - establishment - corporate setup 1 – 2 months from point 0 PHASE 1 PLANNING & ANALYZING - plans - analysis - concepts - models 6 – 8 months 150 000 Eur 7 – 10 mesiacov od bodu 0 PHASE 2 DEVELOPING & IMPLEMENTATION - programming - marketing setup - sale setup - legislation setup 6 – 8 months 800 000 Eur 13 – 18 months from point 0 1 500 000 Eur 500 000 Eur PHASE 3 OPERATIONAL 12 + 12 months - pilot - full 37 – 42 months from point 0 EXIT 42 – 60 months from point 0

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