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THE GLOBAL HEART MAP

THE GLOBAL HEART MAP. HUMAN TRAFFICKING AFFECTS NEARLY EVERY COUNTRY IN THE WORLD. Nevertheless the victims are invisible. Main Objectives Spread out the Blue Heart Remind people that HT is a global issue Increase contributions Target younger people Rejuvenate the campaign.

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THE GLOBAL HEART MAP

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  1. THE GLOBAL HEART MAP

  2. HUMAN TRAFFICKING AFFECTS NEARLY EVERY COUNTRY IN THE WORLD. Nevertheless the victims are invisible. • Main Objectives • Spread out the Blue Heart • Remind people that HT is a global issue • Increase contributions • Target younger people • Rejuvenate the campaign

  3. WHO ARE WE TALKING TO? Target Group • “I am not an activist but I want to do something to make the world a better place.” Maria, 30, Italy • “When doing something good I want all my friends to know.”Chris, 18, USA • “Human Trafficking is something that happens on TV and not in my community.” Max, 23, Germany

  4. The one thing: WE HAVE TO MAKE THE INVISIBLE VISIBLE.

  5. Tactic GIVING PEOPLE A POWERFUL TOOL WITH EASY ACCESS TO TAKE ACTION & RAISE THEIR VOICES AGAINST HT.

  6. THE GLOBAL HEART MAP • Show your heart to #MakeThemVisible

  7. Execution HOW TO ACTIVATE THE CROWD? Interaction - Users show solidarity via Social media using campaign’s # - Each posts = one Blue Heart on the map Information - Stories, facts & case studies by the Blue Heart Campaign will be visualized as red hearts and show the spread of HT Action - Raise donations - Connect informative part to donations with actual help for victims

  8. KEEP THE HEART BEATING • Kick-OffSpreading a video with prominent testimonials as first supporters • Storytelling & Media RelationsCreating relevant content which is worth spreading by users, media & bloggers • Supporting ActivitiesUsing existing events & milestones like International HT Day & the annual report to raise on-going awareness

  9. KPIs and Resources WHAT’S THE MEASURES? • Relevant KPIs • Reach (amount of users and hearts) • Media coverage • Donations • User generated content • Resources • Financial: programming Map, production of video and multimedia content • Personnel: All content will be created by UNODC or users.

  10. Human Trafficking is a global issue but millions of victims are invisible. The virtual Global Heart Map gives people a powerful tool with easy access to take action, show solidarity& raise their voices against Human Trafficking. Interactive, informative and with media-relevant stories of survivors and supporters. With direct links to take action.Everything to #MakeThemVisible. THE GLOBAL HEART MAP to make the invisible visible.

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