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Wego AXN Big Breaks

AXN Big Breaks Sponsorship

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Wego AXN Big Breaks

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  1. AXN B!G Break The Travel Destination Solution

  2. Travel Destination Solution • Travel Destination Website • AXN BiG Break/WEGO travel site • Dedicated, Sponsor-able, integrated micro-site • Integrated Media Support • On-air cross channels promotional campaign • Creative Production Services / Contents Development • Targeted Audience • AXN viewers region-wide • WEGO online travel community

  3. Campaign StrategyDedicated Travel Destination Solution

  4. Online Campaign StrategyEntertainment Asia - SPE Networks Website • Leaderboard 728x90 Leaderboard: 728x90 MPU: 300x250 • Skyscraper • 160x600 • MPU • 300x250 Estimated deliverables (6 wks) • Unique visitors: 182,000 (TBC) • Unique page views: 1,160,000 (TBC) Estimated deliverables (6 wks) • Unique visitors: 151,370 (TBC) • Unique page views: 1,130,500 (TBC)

  5. Online Campaign StrategyWego Website Contest spot/MPU 300x250 Sky scraper 160x600 Leader Board 728 x 90

  6. AXN BIG Break / WEGO Travel Site A • Dedicated travel microsite • In partnership with Wego.com travel search engine • Sponsor’s branded micro-site • Exclusive travel contents B • Exclusivity / Branded Opportunities • Micro-site branded with sponsor’s corporate color, products or Services, (ie: A) • Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B) • Special features on partner’s services, & sights and sounds of tourist attractions (ie: C) • Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D) • Special promotional deals available (ie: E) C D E

  7. On-air Campaign StrategySPE Networks(AXN, Animax, Beyond and SET) Cross-Channel Promotional Campaign on SPE Networks A World Less Ordinary The world’s first youth-oriented channel offering anime and reality variety programming to over 35 million viewers in 2009. • Source: AGB NMR Philippines, Malaysia, • Taiwan, CSM Hong Kong, TAM India Entertainment Beyond Your Imagination A 24/7 channel that provides ‘Out of the Ordinary’ content, with an incredibly successful formula in movies and series all over the world. Wickedly Juicy TV A trendsetting channel that provides smart entertainment that is sexy, chic, sophisticated, and witty. Programme genres include all time favorites from the U.S. – fashion, lifestyle, drama, comedy and reality.

  8. Campaign StrategyCommercial Production Creative Services • Promo teasers • Promo can be created with sponsor’s branding, product or services • Contest promo teaser creation • Creative Production services provided for those clients who does not have TVC • services includes conceptualization, editing and graphic design (excludes filming ) Click here to view sample teaser Click here to view sample TVC spot

  9. Customised Package6 weeks Campaign Cash Investment : US$80,000 Total Media Value : US$170,000

  10. AppendixSPE Network Channel WEGO Credential

  11. Award Winning Channel Associated withQuality, Creativity & Excitement • THE AWARD WINNING channel • MOST WATCHED international channel in East Asia • Multiple award winner in the annual PROMAX/BDAglobal and Asiaawards • AXN’s Asia Television Award winning original production The Amazing Race Asia was nominated for37thINTERNATIONAL EMMY AWARD • Available in 86 MILLION HOMES IN ASIA • Watched by 126 MILLION VIEWERS in 2009 Source: AGB NMR Taiwan/Malaysia, TNS Singapore/Philippines, TAM India, CSM Hong Kong

  12. Available in All Major Countries in Asia • A basic tier channel in subscriber packages of all top cable systems • Seen in 86 million homes in 22 Asian countries • Data as of Jan 2010 • * EA program feed, EA 2 commercial feed • ** EA program feed, Philippines commercial feed

  13. Top Rated Ad-supported Channel in Asia 2009 Prime Time 6pm-1am Audience (Rating in ‘000), Pay TV 4+ Singapore, Malaysia, Philippines, Hong Kong, Taiwan & India (AB class in 6 metros)

  14. Deliver 3 Core Groups of Viewers Asian Affluents Digital Entertainment Junkies Modern Females • Professionals, senior managers and entrepreneurs • Sophisticated, yet young at heart • Global in perspective • Discerning trendsetters, regular travelers • High-end luxury & electronic goods consumers • Loyal fans of House, CSI • 18-34 years old • Aspiring, up-and-coming • Early adopters of technology and gadgets • Gamers & web surfers • Vocal and opinionated, regular outdoor exercise • Viewers of Amazing Race, Numb3rs, Leverage • New generation females • Independent & career focused • Open minded, active social life • Have a keen sense for quality and premiumness • Frequent gyms and pubs, love to travel and shop • Love CSI, The Amazing Race Asia, Damages

  15. SPE Networks – Asia • A wholly owned Sony Pictures Entertainment (SPE) company and backed by Hollywood’s leading movie studio (2012,Spiderman, Casino Royale, Da vinci Code, Charlie’s Angels). • Based in Singapore, SPE Networks – Asia operates a portfolio of four ad-supported channels: • Every monthmore than 55 million viewers watch SPE Networks – Asia channels with a combined reach of more than 131 million viewers in 2009. (Source: AGB NMR Taiwan /Malaysia, TNS Singapore/Philippines, TAM India, CSM Hong Kong) • SPE Networks – Asia is regional ad sales representative for AETN All Asia Networks channels as well as Comcast’s E! Entertainment Television • With a bouquet of nine linear channel brands in total, SPE Networks – Asia will be able to offer advertisers a whole host of creative broadcast solutions that can meet their varying needs, spread across the best of general entertainment and factual entertainment genres.

  16. Blood + SPE Networks – AsiaThe Powerhouse that redefines the total entertainment experience 21 Sep 1997 01 Jan 2004 20Jul 2007 01 Jan 2008 #1 international channel in Southeast Asia Provide affluent Asian viewers an unparalleled entertainment experience to get stuck in. Top youth channel Breaking TV History A leading youth channel that has already outperformed leading music networks. Smart, Sexy, Chic Wickedly Juicy TV Destination for the vibrant, dynamic and attitudinally stylish viewers. Entertainment Beyond Your Imagination Out of the ordinary content – beyond ordinary, beyond reality, beyond imagination.

  17. SPE Networks – AsiaComplementing Channels Reaching All Viewers HISTORY reaches affluent and upscale audience and business decision makers Animax caters to digital natives in Asia – trendsetting, image conscious, tech-savvy youth and young adults SET’s wickedly juicy line-up appeals to women from all walks of life, as well as metrosexual men E!’s core audience are adults 18~49 years old who are urban, fashion conscious, brand aware and tech savvy AXN BEYOND appeals to individuals who always look for the unconventional and the extraordinary: male-skewed; 15-35 years old AXN reaches 107 million viewers in Asia. The core audience are 18~49 years old, male and females Voted # 1 Entertainment channel by Marketing Magazine, it is the most watched ad-supported international channel in SEA

  18. Wego Credentials • Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI • Over 150 travel providers have signed commercial agreements with us, including: • leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific • Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline • Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com News Digital Media, a division of News Corp, is an investor.

  19. Wego Traffic –Volume and Geo • Leading real-time travel search engine searches over 150 travel sites • Useful search tools for flight information, airfares, hotel deals, packages, activities, deals • Great user interface – Fast, simple, powerful for users to shop for travel • Featuring time-sensitive promotions Monthly Page Views: 5.0 millions* Unique Audience: 1.50 million Age Range: 25 - 44 Source: Wego Analytics Mar 2010

  20. Wego Traffic –Demographics/Behaviour Highly active Travellers with Disposable Income 34% are aged 25-34, 28% are aged 35-44 47% are male. 53% are female 30% earn over US$50k/yr. 21% earn over US$100K/yr 52% spend at least 15 hours online each week “Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents “Western Europe”, “SE Asia” and “Australia” were the top planned destinations 48% now spend more time hunting for good deals than they did before the recession Source: Wego Global User Survey Mar/Apr 09

  21. Targeted, Measurable, Effective, Low Cost Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media Source: Wego Analytics Mar 2010

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