Wego Sales Presentation (Hotels)

1. November 2009 Wego Sales Presentation (Hotels)

2. Hotel Chains and Wego Wego can help you achieve the following objectives: • Deliver, update and tailor promo messages and brand communication • Extend rich static content to shoppers who haven’t yet reached your website • Acquire leads at a great ROI • Build a branded relationship with the customer • Complete the booking on your site, enabling cross-sell opportunities If your objectives are different, we are happy to craft a custom approach based on your needs

3. Wego: What Is A Travel Search Engine ? We don’t sell travel … …We deliver great leads to merchants who sell travel.

4. Wego: Sourcing Leads Thru Incremental Traffic We add no value by competing with your existing marketing efforts. Our goal is to source and develop traffic that you don’t reach on your own. Wego – Incremental Traffic Merchant – Core Traffic • Direct “power shoppers” • (via bookmark) • Portal travel channels “powered by Wego”, such as MSN, Yahoo, News.com.au, eBay … • 1st/2nd page natural Google search results • Regional cable TV tie-ups • Market-specific above • the line advertising • Search engine marketing • EDM / CRM / Loyalty

5. Wego – “Ready to Buy” Leads Wego: Great Leads are “Ready to Buy” Ready to Buy Beginning their travel search • where to go? • what to pay? • where to buy? • destination chosen • price checked • merchant selected

6. Wego: 3 Paths that Make Leads “Ready To Buy” “Live Price” Real-time price & availability Shoppers late in their search “Recent Price” Recent prices - instantly Shoppers seeking convenience “Hot Deals” Time-sensitive promos Shoppers seeking inspiration We reach shoppers at all stages of their travel planning!

7. Wego Traffic –Demographics/Behaviour Highly active Travellers with Disposable Income 34% are aged 25-34, 28% are aged 35-44 47% are male. 53% are female 30% earn over US$50k/yr. 21% earn over US$100K/yr 52% spend at least 15 hours online each week “Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents “Western Europe”, “SE Asia” and “Australia” were the top planned destinations 48% now spend more time hunting for good deals than they did before the recession Source: Wego Global User Survey Mar/Apr 09

8. Wego Traffic –Geo Sources Wego reaches >1M consumers/month

9. Hotel Chains –Advertising Opportunities Listings – Hotel Search Results Listings – Hotel Deals Basic Display – Can target by user IP, search terms, Wego product environment Premium Display – Hotel Spotlight * Now with Twitter Sync !

10. Hotel Chains –Advertising Opportunities • Wego Deals Newsletter Premium Text Link Co-Marketing Placements Featured Text Link

11. Wego –Advertising Comparison Wego will be one of the best performing tools in your toolbox. We can’t deliver the volume of SEM or big display networks, but we can outperform on ROI. Wego allows you to run display alongside your search results. This is an effective method of using price and brand attributes together.

12. Wego –Our Credentials • Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI • Over 150 travel providers have signed commercial agreements with us, including: • leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific • Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline • Over 20 distribution agreements including: • Major portals such as Yahoo!, MSN, eBay, News.com.au, In.com • Major airport/travel hubs such as Changi Airport, ViaSingapore News Digital Media, a division of News Corp, is an investor.

13. Thank You • Contact • Craig Hewett • craig@wego.com • +65 6438-8242