University Advancement and Marketing

1. University Advancement and Marketing 2005-2006 Planning

2. University Advancement and Marketing Mission Statement The Mission of University Advancement & Marketing is to promote understanding and support of Ferris State University by all of the University’s constituencies and the public.

3. University Advancement and Marketing

4. Advancement Reporting Units: ▪Corporate & Foundation Relations ▪Planned Giving ▪College of Technology Fundraising ▪FSUGR & Kendall Fundraising ▪Athletic Fundraising ▪Prospect Research Significant Areas of Success: • Increased FY04 cash gifts by 26% • Recorded FY05 cash gifts of $4,200,000 • Inducted 52 new Donor Society members • Established 13 new scholarships • Completed successful College of Optometry Faculty Campaign • Initiated Performance-based major gift program • Realigned staff

5. Advancement Ongoing/Proposed Significant Activities: • Increase cash gifts ($4,500,000) • Identify 80 new Donor Society members • Establish and monitor performance expectations • Develop major and lead gift prospects • Focus on Corporate/Foundation relations • Continue to facilitate development opportunities for Optometry/Jim Crow

6. Alumni Relations, Annual Giving and Advancement Services Reporting Units: ▪Alumni Relations & Annual Giving ▪Applications Advancement ▪Alumni Program ▪Advancement Services ▪Computer Support Technology ▪Advancement Accounting Significant Areas of Success: • Conducted 32 Alumni and Advancement outreach events with 3,949 participants (2,169 first-time attendees) • Collaborated with other departments on 12 major campus events • Improved accuracy of Millennium database • Implemented endowment tracking to improve communications with donors • Improved “Make a Gift” online • Mailed Crimson and Gold to international alumni • Studied the potential development of Alumni Welcome Center

7. Alumni Relations, Annual Giving and Advancement Services Ongoing/Proposed Significant Activities: • Continue to improve our alumni contact; requires additional S&E support to continue progress • Enhance communication in Alumni Relations, Annual Giving, and Advancement Services • Conduct new/ongoing events • Continue to plan the construction of the Alumni Welcome Center • Enhance relationships with young alumni • Restructure Annual Giving cycle • Continue to update data in Millennium • Launch an On-line Endowment Scholarship System

8. Marketing and Communications Reporting units: ▪Marketing Communications ▪Graphic Design ▪Editorial Services/Crimson & Gold ▪Photographic Services ▪News Services ▪Web Content/Multi-Media Significant Areas of Success: • Reorganized Marketing and Communications area • Created unique search piece with Web card • Developed E-mail newsletter to parents • Collaborated with other units to improve marketing decisions • Launched successful Summer School marketing campaign • Streamlined navigation of the University Web site • Improved Web Calendar

9. Marketing and Communications Ongoing/Proposed Significant Activities: • Develop and implement messaging strategy • Create an integrated marketing model • Identify process for the annual review of communications • Continue to evaluate the effectiveness of the Ferris Web site • Enhance News Services area • Determine the effectiveness of FYI

10. Vice President’s Office Significant Areas of Success: • Reorganized the Division • Worked with the Foundation • Identified quantifiable goals • Established Donor Society members Ongoing/Proposed Significant Activities: • Assist with messaging strategy • Continue to support reorganization effectiveness and make changes as required • Establish new Donor Society members