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Corporate Mind in a Crisis

Corporate Mind in a Crisis. Our stock is tanking! The board of directors is angry! I’m going to be late getting home tonight! I’ll lose my job! I don’t know what I’m doing! I want my life back!. Consumer Mind in a Crisis. First Questions. What’s the issue? Who is the audience?

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Corporate Mind in a Crisis

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  1. Corporate Mind in a Crisis • Our stock is tanking! • The board of directors is angry! • I’m going to be late getting home tonight! • I’ll lose my job! • I don’t know what I’m doing! • I want my life back!

  2. Consumer Mind in a Crisis

  3. First Questions • What’s the issue? • Who is the audience? • What are their questions? • What’s our goal? • What is our message? • What is our picture?

  4. Controlling the Story POSITIVETHEME FACTS What you say How you say it NEGATIVETHEME

  5. Effective Messages • Positive Never defensive • Concrete Supported by strong evidence • Empathetic Responsive to audience concerns

  6. Five Common Mistakes • Weak messages • Wrong messenger • Wrong picture • Failure to think like a consumer • Covering up

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