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Writing Bad-News Messages. The Three-Step Process. Planning Writing Completing. Strategies for Bad-news Messages. Convey the message Gain acceptance Maintain goodwill Promote a good corporate image Minimize future correspondence. Audience-Centered Tone. The “You” attitude
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Writing Bad-News Messages Business Communication Essentials
The Three-Step Process • Planning • Writing • Completing Business Communication Essentials
Strategies for Bad-news Messages • Convey the message • Gain acceptance • Maintain goodwill • Promote a good corporate image • Minimize future correspondence Business Communication Essentials
Audience-Centered Tone • The “You” attitude • Positive wording • Respectful language Business Communication Essentials
The Direct Approach • State the bad news • Give reasons • End with a positive close Business Communication Essentials
The Indirect Approach • Begin with a buffer • Follow with reasons • State the bad news • End with a positive close Business Communication Essentials
Sincere Relevant Not misleading Neutral Respectful Succinct Assertive Brief Begin With a Buffer Business Communication Essentials
Provide ReasonsThat Support the Refusal • Cover positive points • Provide relevant details • Highlight benefits • Minimize company policy • Avoid apologizing Business Communication Essentials
State the Message • De-emphasize the bad news • Use a conditional statement • Focus on the positive • Avoid blunt language Business Communication Essentials
Close With Confidence • Maintain a positive tone • Limit future correspondence • Be optimistic about the future • Remain confident and sincere Business Communication Essentials
Writing Bad-News Messages • Routine requests • Organizational news • Employment information Business Communication Essentials
Routine Workplace Requests • Business information • Invitations and favors Business Communication Essentials
The Status of Orders • Ship either part or none of the order • Work toward an eventual sale • Communicate clearly • Be confident and optimistic Business Communication Essentials
Things to employ Courtesy and tact Indirect approach Understanding Alternatives Things to avoid Accepting blame Accusations Negative language Defamation Claims and Adjustments Business Communication Essentials
Organizational News • Bad news about products • Bad news about company operations Business Communication Essentials
Letters ofRecommendation • Requested by businesses • Be direct • State facts • Requested by individuals • Practice diplomacy • Consider feelings Business Communication Essentials
Employment Applications • Use the direct approach • State reasons clearly • Suggest alternatives Business Communication Essentials
Performance Reviews • Review the job requirements • Provide feedback • Develop a plan of action Business Communication Essentials
NegativePerformance Reviews • Confront the problem • Plan the message • Maintain privacy • Focus on the problem • Obtain commitment Business Communication Essentials