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EBC – Marketing and Communication for Digitus Brand. Email mailings. EBC – Marketing and Communication for Digitus Brand. Email Mailings: Sent 2x per week Sent to channel’s 6.500 email addresses (universe of IT+telecom companies considered to be 7.000 companies) Main concerns:
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EBC – Marketing and Communication for Digitus Brand Email mailings
EBC – Marketing and Communication for Digitus Brand • Email Mailings: • Sent 2x per week • Sent to channel’s 6.500 email addresses (universe of IT+telecom companies considered to be 7.000 companies) • Main concerns: • Show Digitus range for all market segments • Keep corporate visual of the brand • Repeat some mailings after 1 month, for consolidating
EBC – Marketing and Communication for Digitus Brand Previous brand design: product + specs, catalog visual
EBC – Marketing and Communication for Digitus Brand Current brand design: visuals, emotions + usage. Target beneficts “Don’t loose your contacts…!”
EBC – Marketing and Communication for Digitus Brand “This man is talking on mobile phone or VoIP through the Digitus bluetooth headsets with microphone”
EBC – Marketing and Communication for Digitus Brand “Digitalize and organize your favorite videos”
EBC – Marketing and Communication for Digitus Brand “Go for vacation with all you need..!”
EBC – Marketing and Communication for Digitus Brand “No more need for passwords to feel safe. Only your finger..!”