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Retro Toy Reel Packs & Gift Sets - Fall 2014 Collection

Explore the Fall 2014 product line from The Bridge Direct, featuring larger and brighter 3D images, fresh licensed character designs, and new mechanics for smoother operation. Celebrating its 75th anniversary with a blend of nostalgia and modern coolness. Primary users are kids aged 2-5, with high mom awareness and retro-cool position driving purchase decisions.

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Retro Toy Reel Packs & Gift Sets - Fall 2014 Collection

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  1. Fall 2014 Product Line From The Bridge Direct

  2. Retro Toy Made Modern-Cool • Larger and brighter 3D images • Fresh, eye-catching licensed character designs • New mechanics for smoother operation • Celebrating 75th Anniversary in 2014 Then Now

  3. Consumer Insights • Primary users are kids aged 2-5 • High mom awareness and retro-cool position • Combination of nostalgia and hot characxter licenses drives the purchase • Considered a basic, “quiet” toy that travels well

  4. Product Offering Reel Packs Licensed Gift Sets • Viewer, 3 reels and reel case • Variety of top kids’ licenses • Available in boys, girls and mixed assortments in 6-piece MC • 21-image story on 3 reels • Variety of top licenses • In 24-piece CDU

  5. Reel Packs Assortment in CDU Each pack includes 3 reels that tell a 21-image story! 24 pieces per CDU (Note: assortment is updated on rotating basis to keep it fresh)

  6. Licensed Gift Sets • Includes a custom character Viewer, 3 reels & storage case • Available in solid packs, girls assortment, boys assortment or mixed

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