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Mastering the Art of Persuasive Speaking: Techniques and Strategies

Learn the essential techniques and strategies of persuasive speaking to influence and inspire your audience effectively. Discover how to utilize ethos, logos, and pathos appeals in your speeches to enhance credibility, logic, and emotional connection. Dive into Monroe’s motivated sequence and the 5 steps to achieve your persuasive goals. Construct compelling arguments by creating awareness, raising understanding, and offering practical solutions. Engage your audience with captivating attention-getters and vivid imagery, inspiring them to take action at the end of your presentation. Don't miss this opportunity to enhance your persuasive speaking skills!

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Mastering the Art of Persuasive Speaking: Techniques and Strategies

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  1. Persuasive speaking

  2. What is persuasive speaking? • Persuade: • to move by argument, entreaty, or expostulation to a belief, position, or course of action • 2: to plead with :urge • A persuasive speech is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. The speech is arranged in such a way as to hopefully cause the audience to accept all or part of the expressed view.

  3. MOST COMMON TYPE • We hear and use persuasive speaking in our daily lives, from commercials to school and everywhere in between • Some Examples include: • Sales Pitch • Political Campaign speeches • Convincing your parents to let you stay out past curfew • Other ideas?

  4. 3 types of appeals Ethos / Credibility Logos / Logic Pathos / Emotion If you trust the person speaking you are more likely to believe them Example: if your parent or doctor or someone close to you tells you smoking is bad, you would be more likely to listen to them if you trust them. A logical argument uses facts, statistics and numbers to prove their point. Example: If I told you smoking leads to 480,000 deaths each year, or roughly 1 in 5 people die from smoking year, this is a logical argument against smoking. An emotional appeal use empathy and sympathy to win over listeners. Makes the audience FEEL for the speaker. Example: If someone told you a very sad story about their parent died from smoking and lung cancer, their story might move you to listen to them.

  5. activity • In groups of Four: 1 person is nominated group leader, • 2nd person is Ethos, 3rd person is Logos, 4th person is pathos • RED GROUP: Group leader is parent, other students are children asking to stay out late. • Blue group: Group leader is Boss- other students trying to ask for raise • Green Group: Group leader is a shopping for a car, other students are salesmen • Purple Group: Group Leader is a teacher, students are trying to convince teacher not to give them a test.

  6. Monroe’s motivated sequence • 5 STEPS TO ACHIEVE YOUR GOAL • 1) ATTENTION • 2.) NEED • 3.) SATISFACTION • 4.) VISUALIZATION • 5.) ACTION

  7. Constructing an argument • Create an Awareness of the problem/issue • First, make sure that the audience knows that the issue exists • Make a case for the problem/issue is an important one that needs to be fixed/addressed

  8. Raise awareness • This step is your 'listen up' call. To make it effective it needs to grab the audience. It could be any of the following: • a startling statement • a rhetorical question • a quotation • a funny story • a dramatic story • A photograph or other visual aid • Consider 'What's in it for me?' while deciding on your attention getter.Why should your audience listen? Is it relevant to them?

  9. Give more info on the problem • Create an understanding of the issue/problem • Use data and statistics to illustrate the problem/issue • Use testimony, stories (witnesses), examples to connect with your audience (Logos, Pathos, Ethos) • You can also respectfully address the “other side” of the issue/problem

  10. Solve the problem • Offer a solution/plan/action that would address the issue or solve the problem: • If you have offered a valid argument, the audience may accept your position and be ready to act. • Have a valid plan that is logical

  11. RESOLVE THE PROBLEM • Get the audience to see your solution and understand your point of view: • This step relies on your use of vivid imagery to portray the outcome of their action or inaction. They see and feel the pleasure or pain in their imagination. To bring it home to your audience the pictures you provide, the stories you tell, need to be relevant and believable

  12. TAKE ACTION • Enactment: • Get them to act on what you say or the argument you presented • Have them sign a petition, raise their hands, voice agreement, write letters to politicians, etc.

  13. Assignment • You can work alone or with a partner. • If working alone, you will choose something to try and convince the audience to do or believe • If working with a partner—you will each present two sides to a topic, and try to convince the audience to side with you • No duplicate topics • Your group will work in class preparing your presentations.

  14. requirements • Presentations must be 5-10 minutes long (each speaker should aim to speak for 4-5 mins) • The presenter/group must have at least 1 Visual Aid (a poster, powerpoint or demonstration) although there is no limit • QUESTIONS?

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