Welcome to Convergence Culture

1. Welcome to Convergence Culture By: Henry Jenkins Lisa Saari

2. convergence • Meaning of the word • Technological, industrial, cultural, and social changes • “Black Box Fallacy” • “The old idea of convergence was that all devices would converge into one central device that did everything for you. What we are now seeing is the hardware diverging while the content converges.” –Cheskin Research

3. Three Lessons of Convergence • Lesson One: Mobile companies will be part of media convergence; they won’t own it. • “Black Box Fallacy” may not be possible • Skills and practices instead of new technologies

4. Lessons of Convergence • Lesson Two: Convergence is a cultural and social process as much as a technological one. • Old and new media converging • Changes the way media industries act and how media consumers process • Media ownership • How we consume media • Global convergence • The change is the way media is produced and consumed is convergence

5. Lessons of Convergence • Lesson Three: We are all still learning what it means to live in a convergence culture. • Corporate-driven and consumer-driven • Response of media companies and consumers to convergence • Two viewpoints of companies • Expanded opportunity • Risk

6. Change is happening • Unanswered questions and uncertainties • Need to change • Any questions?