1 / 14

Convergence

Where we’ve been, where we are, where we’re going. Convergence. What is convergence?. Cross-media collaboration Traditional print/broadcast, Internet It entails not only sharing and cross-promoting content, but blurring and in some cases eliminating lines that separated media. Why converge?.

solada
Download Presentation

Convergence

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Where we’ve been, where we are, where we’re going Convergence

  2. What is convergence? • Cross-media collaboration • Traditional print/broadcast, Internet • It entails not only sharing and cross-promoting content, but blurring and in some cases eliminating lines that separated media.

  3. Why converge? • Traditional media is still very profitable, but ... • Those numbers are eroding. Advertising and circulation/viewership. • Audience is embracing new information delivery systems. • New delivery systems can more cost effective for content providers.

  4. Media use • How do you get your information? What sources do you and your peers find the best? • How about your parents? • Grandparents?

  5. Information delivery • Traditional sources- Printed material – newspapers, magazines, pamphlets, books- Broadcast sources – radio, over-the-air television, cable television- Advertising – print, broadcast commercials, billboards

  6. Information delivery, cont. • Some sources that have emerged:- Web sites- blogs- texting- RSS feeds- podcasting- YouTube- Facebook- Twitter

  7. Where we look • Traditional – printed material, TV/radio broadcast. • Computers – desktops, laptops • Emerging – netbooks, PDAs, phones, Kindle • We used to get info from just the first category, now we can select and use tools from all three at our convenience.

  8. Where does this lead us? • We are not 100 percent sure. • New models are rapidly emerging. These include heavy doses of convergence. • The future is being determined right now, in a variety of experiments throughout the media industry. • One close to home: annarbor.com • Change can be tough, can be exciting.

  9. Convergence and journalists • Production methods are changing.- Fewer people are doing more.- The more varied skills you have, the more valuable you are to an employer.- With fewer people involved in the process, it’s more important than ever to deliver accurate reporting.- Your name is a brand name.

  10. Citizen journalists • More traditional media outlets are turning to citizen journalists for some content. • Non-journalists providing coverage. • Can provide coverage of things that may not typically be covered. • The price is right for publishers/station managers: Free or very cheap. • Trustworthy?

  11. Traditional vs. citizen JRN • Working journalists sometimes look with disdain on citizen journalists:“I would trust citizen journalism as much as I would trust citizen surgery”- Morley Safer, veteran television reporter.

  12. Engagement • One reason for encouraging citizen journalism – it can lead to greater audience engagement. • News used to be primarily a one-way street. Ran from news source to reader or viewer. • Readers and viewers today enjoy participating in coverage.

  13. Bottom line • Convergence doesn’t change the core of what reporters do: Tell people the news. • It may change how we tell people about the news, and the methods we use to deliver that news. • It may change how people receive/participate/consume news. • It doesn’t change this: We tell people news.

  14. Questions?

More Related