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Entertainment Marketing

Entertainment Marketing. TV & Movie Writing. Watch and Read Pick a Genre Outline Your Plot Develop Your Characters Write. Attractive Fantasy. What keeps us watching We would like to be in their situation Happy Days one of the first

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Entertainment Marketing

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Presentation Transcript

  1. Entertainment Marketing

  2. TV & Movie Writing • Watch and Read • Pick a Genre • Outline Your Plot • Develop Your Characters • Write

  3. Attractive Fantasy • What keeps us watching • We would like to be in their situation • Happy Days one of the first • Saved by the Bell, OC, 90210, Housewives of Orange County

  4. Negative Fantasy • Dealing with a problem • Characters are dealing with problems like the ones we face, but worse • Lost, Sopranos, NCIS

  5. Hook • Gets you to watch • Simpsons, Cheers, Real World • Template • Unwritten rules of the show

  6. Core Cast • Main people in the show • The Simpsons • Bart • Homer • Marge • Lisa

  7. Central Conflict • Main issue in the story • Man v. Man • Spider-Man • Man v. Self • Million Dollar Baby (Hillary Swank wants to be a boxer) • Man v. Society • Hunger Games • Man v. Nature • 2012 • Hybrid Conflict (combination of 2 or more)

  8. Season Arc • Extended Storyline • Soap Operas and Dramas

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