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Yelp Auto Presentation March 2014

Yelp Auto Presentation March 2014. Agenda. About Yelp Yelp Content Platform Yelp and the Connected Car Q&A. Introductions & About Yelp. Do You Know Yelp?. Our Mission. To enrich lives and communities by connecting people with great local businesses . Before Yelp. Need a doctor….

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Yelp Auto Presentation March 2014

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  1. Yelp Auto Presentation March 2014

  2. Agenda • About Yelp • Yelp Content Platform • Yelp and the Connected Car • Q&A

  3. Introductions & About Yelp

  4. Do You Know Yelp?

  5. Our Mission • To enrich lives and communities by • connecting peoplewith great local businesses.

  6. Before Yelp Need a doctor… Ask a Friend Web Search Yellow Pages

  7. After Yelp  Word of Mouth, Amplified Found a doctor! Benjamin H Maeck III, MD Mark J. Savant, MD 35 Reviews 80 Reviews Internal Medicine 1.5 miles Internal Medicine 3.2 miles Care Practice 124 Reviews Family Care 5.5 miles

  8. Rich Content: Reviews, Photos, Highlights and More

  9. Yelp is the Far and Away Leader: 53 Million Reviews and Growing Exponentially Local Reviews (millions) 53 million Yelp saved my teeth. Yep. That’s how relieved and extremely happy I am… He takes digital x-rays of areas that needs to be worked on to show it to you… On my second appointment he worked on my tooth and made sure I was…

  10. Yelp Covers the Full Spectrum of Local Businesses and Demographics Distribution of Reviewed Businesses US Demographics Other 12% Travel & Hotel 4% Shopping 23% Nightlife 4% Auto 4% Health 6% Arts, Entertainment & Events 7% Restaurants 20% Beauty & Fitness 9% Home & Local Services 11%

  11. Yelp is Experiencing Exponential Growth 120 Million Monthly Visitors

  12. Mobile is Strong and Growing Mobile app usage on 10.6M mobile devices ~19M calls to businesses ~24M click for directions ~59% from Yelp Mobile ~46% of ad impressions shown on mobile in Q3 2013 ~35% to Yelp’s Mobile site *42M unique visitors came to the Yelp mobile site on average in Q4 2013

  13. Compelling Metrics* Cumulative Reviews Unique Visitors** Active Local Biz Accts1 120M 39% y/y 53M 67K 47% y/y 69% y/y 86M 36M 40K 1 number of active local business accounts from which we recognized revenue during the period ** Per Google Analytics, average number of monthly unique visitors over the given three-month period

  14. We Continue to Innovate Augmented Reality Review Highlights Transaction Platform

  15. The Yelp Community’s Passion is Unparalleled!

  16. Positive Feedback Loop $864

  17. We Know Just the Place Outdoor Campaign Featuring Real Yelpers

  18. Partnering with Yelp

  19. Yelp offers the highest quality data and reliability With many companies providing local data, quality is the differentiator. Our engineering team performed a data study comparing the top local data providers in the industry. • Companies: Yelp, Google, Facebook, Foursquare, Yellowbook, & TripAdvisor • Data: Name, Address, Phone, Website, No duplicates, Geolocation • The results? • Yelp and Google top the charts. • More info here: http://engineeringblog.yelp.com/2013/11/data-quality-how-yelp-stacks-up-to-the-competition.html • Supporting data is also available.

  20. The largest technology companies are using Yelp content Uptime

  21. Select API integration Examples

  22. Yelp and Connected Cars

  23. Jeep Uconnect

  24. BMW

  25. Q&A

  26. Seat Commercial

  27. Q&A Thanks for Visiting!SYOY! Sheera Gendzel – International Business Development - @sgendzel Justin Overdorff–Mobile Business Development - @jmover Matt Trunzo –Business Development Associate - @whetmat

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