2014 Town Hall Meeting

1. 2014 Town Hall Meeting

2. Welcome and Overview Mark Dietz, Chairman Hill Country Board of Trustees

3. Board of Trustees John Brooks, Finance Committee Chair CoriCline, Finance Committee Mark Dietz, Board Chair,Finance Committee Hope Fritschle, Committee on Trustees Eric Howard, Education Committee Chair Brenda Lychner, Marketing Committee Chair James McSpadden, Development Committee David Nelson, Committee on Trustees, Education Committee TraeVacek, Development Committee Chair Todd Janssen, HCBC Elder Board Representative, Non-VotingMember Bill McGee, Head of School, Non-Voting Member

4. A Recent History of Hill Country Christian School Bill McGee, Head Master

5. 2008-2011 Focused on economic survival and financial sustainability Transitioned from price-product model to process model Set tuition levels to reflect true cost to educate; expanded financial aid to ensure socio-economic diversity Addressed negative public perceptions, e.g., “homework crucible”

6. Major Accomplishments Established budget processes and financial structure to generate surpluses Produced marketing plan to increase visibility, re-image and rebrand school Broadened mission by expanding services for bright students with mild learning differences Recruited strategically-minded board members

7. 2011-Present Focused on long-term financial sustainability. Cultivated financial leaders Emphasized professional development and spiritual growth of faculty/staff Equipped teachers to better disciple students Developed new academic plan and schedule Enhanced fine arts curriculum and programs

8. Major Accomplishments Developed ambitious and aggressive strategic plan Built operating surpluses Retired debt one year early Increased base of donors (<15% to >50%) Improved quality of faculty and curriculum Increased enrollment by 30%

9. 2014 and Beyond Accommodate expected growth in enrollment (projected to reach capacity in 2015-16) Provide facilities that enable excellent programs and services Continue to invest in the spiritual growth of faculty, staff, and parents, so that they may better live biblically-integrated lives before their students Build adequate reserves to ensure financial stability Develop a Christ-centered, gospel-minded community

10. Finance Committee Report John Brooks, CPA Finance Committee Chair

11. FY13–FY14 Financial Summary Nap Time

12. FY13–FY14 Financial Summary

13. FY13–FY14 Financial Summary • FY13 Highlights • Enrollment & Tuition +15% YoY • Effectively managed expenses to generate $230K in Net Income • Stabilized our cash position, made overdue capital expenditures and fully retired our debt one year ahead of schedule. • FY14 Highlights • 9% YoY enrollment growth • Increased salaries and benefits to attract/retain top talent and keep pace with rising heath care costs • Added 10 faculty and staff; increased classroom and programs budgets • Installed new portables • Budgeted net loss is cash-flow positive and driven by “catch-up” spending no longer bound by debt covenant • Projecting positive FY14 Net Income

14. Education Committee Report Eric Howard, PhD Education Committee Chair

15. Major Objectives • Researching accreditation agencies to determine best fit for the school • New schedule and course offerings • Sequence and alignment • Science and math emphasis • Debate and continued emphasis on public speaking and rhetoric • Fine arts offerings • Many new offerings in the last yearwith more to come • In budget to hire fine arts director for next year

16. Major Objectives • Christian worldview immersion • School and community-wide understanding of what a worldview is • What it means to partner with parents in the discipleship of students • Christ-centered vs. moral atheists

17. Marketing Committee Report Brenda Lychner Marketing Committee Chair

18. Major Accomplishments Parent, Staff, and Upper School Student Surveys • Contracted ISM to administer surveys • Allows for data comparison • Surveyed staff and students for the first time Internet Initiatives • Created testimonial video/began additional videos • Increased use of student-created video links • Continued website enhancements, expanded social media usage, created blog with RSS newsfeed to website

19. Major Accomplishments Internal Marketing Initiatives • Developed Classical education “elevator speech” with Education Committee • Created mentoring program to pair veteran parents with new families • Initiated program of monthly coffees/conversations between school leaders and parents

20. Major Accomplishments • Continued efforts to implement consistent branding • Expanded school store/moved ownership to staff • Completed bus wrap • Continued web-based advertising through Google Ads/Pay-Per-Click (PPC) Ads • Targeted print advertising in local publications • Continued partnership with HCBC to increase awareness of school within church community • Partnered with technology department to develop school mobile app

21. Measuring Success:Website Traffic Total Visitors Unique Visitors 2011: 26,784 2012: 35,115 2013: 39,152 2011: 60,854 2012: 96,558 2013: 109,364 34% of website traffic was from new visitors

22. Measuring Success:Enrollment According to the Austin Business Journal, we have grown to become the fifth largest private school in the Austin Metro area. Enrollment Figures: 2011201220132014 471 511 565 614

23. Committee on Trustees Report David Nelson Committee on Trustees Chair

24. Who We Are and What We Do Committee members: Hope Fritschle, Bill McGee, David Nelson, Carol Smith We serve to ensure board progress and health: We identify talent and skill needs and bring in new board members We work to hold board accountable to strategic plan, vision, and mission Achievements this year: Added and oriented three new board members Revised recruiting process

25. Development Committee Report TraeVacek Development Committee Chair

26. Knight Under the Stars

28. Parent Participation Overall Parent Participation: 55% Participation by Grade Level

29. 2013-2014 Annual Giving Annual Fund $250,461 Donations Received $103,214 Outstanding Pledges $353,675 Total Annual Fund Tuition Assistance/Benevolence $76,985 Building Fund $74,200 Capital Campaign $9,000

30. Annual Fund By the Numbers • 228of our 418 households have given to this year’s Annual Fund • 174households have given more than they gave last year • 76 households are first-time donors • 100% of faculty/staff has participated • 100% of Board of Trustees has participated • 100% of PTF Board has participated • 100% of Development Committee has participated

34. Parent-Teacher Fellowship (PTF) Report Carol Smith PTF President

35. PTF:Serving…to the Glory of God! • The mission of the PTF is to develop a positive and welcoming climate for all parents while assisting the administration in meeting its current needs by: • Advancing the mission and vision of the school and contributing to a positive school climate. • Facilitating communication between the parents, Head Master, staff, faculty, and Board of Trustees. • Supporting teachers, staff, and administrators to do their work effectively. • Serving and loving teachers, staff, and administrators as they carry out their work. • Promoting academic, spiritual, and social development for our student body that increases re-enrollment. • Enhancing parental participation.

36. PTF in Action:Building Community • Knights Unite Back to School Event • Family Knight Socials • Homecoming Carnival • Healthy Knights 5K and Knights Kitchen • Staff Appreciation Events (monthly) • Moms in Prayer (weekly) • Texas Stars Hockey Game • Spiritual Development Committee Seminars • Healthy Knights– National Nutrition Month • Daddy Daughter Dance– April 26 • All-School PTF Meeting– April 8

37. Getting involved in the PTF is a great way to support the school. From stay-at-home to working parents, • one-time volunteers, and leadership roles, we have a place for you!

38. Q & A

39. Preparing for College. Preparing for Life.