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Optimizing Membership

Optimizing Membership. The Florida Native Plant Society. Where Are We?. Florida: 4 th in U.S. Population Most Golf Courses Average Density: 350 People per Square Mile. Florida’s Population: 18,801,310 . Housing units: 8,989,580. Home Ownership: 60% (5,393,748) FNPS Members:

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Optimizing Membership

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  1. Optimizing Membership The Florida Native Plant Society

  2. Where Are We?

  3. Florida: 4th in U.S. Population Most Golf Courses Average Density: 350 People per Square Mile

  4. Florida’s Population: 18,801,310 Housing units: 8,989,580 Home Ownership: 60% (5,393,748) FNPS Members: 3,000 (0.055%)

  5. Retaining Members • Begins the first day • Is a continuous effort

  6. Reality Check: • Retention costs less • than recruitment • For each lost member • 2 must be recruited • to achieve growth!

  7. How Do We Keep Them? • Acknowledge Promptly • Encourage Involvement • Mentoring • Provide Quality Activities • Recognize Contributions

  8. Membership Audits • Communicate! • Use member surveys to • identify weaknesses • Contact lapsed members • to find out why they • didn’t renew

  9. What to Ask: • Why did you join? • What activities do you • enjoy? • Were your expectations • met? • Why did you drop? • What can we do to get • you back?

  10. HOW DID YOU FIND FNPS? WHY DID YOU JOIN? WHY DO YOU RENEW? REMEMBER THESE THINGS WHEN RECRUITING

  11. Caring for New Members • New Member Kit • New Member Orientation • New Member Survey • Committee Involvement • Mentoring Program

  12. Retaining Long-term Members • Recognition Programs • Leadership Roles • Mentor New Members • Project Development • Annual Report

  13. Use Community Events To Engage & Educate

  14. Get Outside! • Hikes • Field Trips • Workshops • Plant Surveys • Plant Salvage • Community Gardens

  15. Promote the FNPS Mission…

  16. Preservation Conservation Restoration

  17. Preserving Old Florida…

  18. …for Future Generations!

  19. FNPS Membership Supports the BIG PICTURE!

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