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Case 2: Web 2.0 in South African Vineyards

Case 2: Web 2.0 in South African Vineyards. March 24 2014 Compiled and/or Prepared by – Celeste Ng. Case Study 2: Web 2.0 in South African Vineyards (1). South African Vineyards - http://www.stormhoek.com/blog/ small winery= 小酒廠 , devised= 設計

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Case 2: Web 2.0 in South African Vineyards

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  1. Case 2: Web 2.0 in South African Vineyards March 24 2014 Compiled and/or Prepared by – Celeste Ng
  2. Case Study 2: Web 2.0 in South African Vineyards (1) South African Vineyards -http://www.stormhoek.com/blog/ small winery=小酒廠, devised=設計 marketing campaign=行銷活動, Geek=電腦玩家, hosted=主辦, wine tasting=酒品嚐, Push information to participants’ inboxes=將資訊推入參與者的收件箱, Corporate blog=公司部落格, Portal=入口, Shopping carts=購物車, Social network=社群網路, Blogspam=部落格垃圾郵件, Random comment=隨機評論, Viral marketing=病毒式行銷 soliciting volunteer hosts=徵求志願主辦, wine enthusiasts=葡萄酒愛好者, volunteer =志願者, podcasts=播客, Web-content feed=網路內容儲藏 Promotional swag=促銷商品,mashup software=混搭軟體 reservation=預約 host-blogger’s=主辦部落格 word-of-mouth publicity=口碑宣傳
  3. Case Study 2: Web 2.0 in South African Vineyards (2) RSS (Rich Site Summary豐富站點摘要) “a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format” (Source: Wikipedia, 2013) Demo example: Other reference: http://www.youtube.com/watch?v=0klgLsSxGsU RSS reader (from Google search engine) Top references for rss reader Google Reader FeedDemon Bloglines Feedreader SharpReader NewsGator NetNewsWire RSS Bandit Pluck
  4. Case Study 2: Web 2.0 in South African Vineyards (3) Podcast (播客) “is a digital medium consisting of an episodic series一集一集of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication網絡聚合or streamed online to a computer or mobile device…. the listener or viewer employs special client application software, known as a podcatcher, that can access this web feed網絡訂閱源, check it for updates, and download any new files in the series. ….. This process can be automated so that new files are downloaded automatically, which may seem to the user as if the content is being broadcast or "pushed" to them. Files are stored locally on the user's computer or other device ready for offline use” (source: Wikipedia, http://en.wikipedia.org/wiki/Podcast) “A podcatcher, or podcast client, is a computer program used to download various media via an RSS or XML feed,” (http://en.wikipedia.org/wiki/Podcatcher ) Other reference: https://www.youtube.com/watch?v=SF6WmxRIeHg
  5. Case Study 2: Web 2.0 in South African Vineyards (4) Wiki維基– “a website [server software] which allows its users to add, modify, or delete its content via a web browser usually using a simplified markup language or a rich-text editor.” (Source: Google Search, 2013) - http://en.wikipedia.org/wiki/Wiki Mashups (混搭) (Web application hybrid) – “uses and combines data, presentation or functionality from two or more sources to create new services.” (Source: Wikipedia, 2013) ----- e.g., program that integrates real estate data with Google maps http://www.century21.com.tw/
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