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Common Grounds

Business Plan. Common Grounds. Contents. Mission Statement The team Market Summary Coffee Drinking Trend Market Summary Number of Coffee Drinkers on the Rise Market Summary Year One Target Market. Business Concept Competition Goals & Objectives Key Issues. Mission Statement.

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Common Grounds

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  1. Business Plan Common Grounds

  2. Contents • Mission Statement • The team • Market Summary Coffee Drinking Trend • Market Summary Number of Coffee Drinkers on the Rise • Market Summary Year One Target Market • Business Concept • Competition • Goals & Objectives • Key Issues

  3. Mission Statement • Common grounds, unlike a regular coffee shop, will provide a place for people of all walks of life to come together to talk, read, use the Internet and drink coffee. • The atmosphere will be one of peace and serenity, a place for people to relax and escape the pressures of everyday life.

  4. The Team • Michael Latte, Founder and CEO • One of the first people to introduce the Internet café concept • Owns 6 successful Internet Cafes in New York and San Francisco • Jamie Mocha, President and COO • Former Head of Operations of Slippers Coffee chain

  5. Market SummaryCoffee Drinking Trends

  6. Market Summary Number of Coffee Drinkers on the Rise

  7. Market Summary Year One Target Market

  8. Business Concept • To create a place for the people of Toledo to come together, read, use the Internet and drink coffee in a calm and serene atmosphere. • To add a unique dimension to Toledo, Ohio.

  9. Coffee Drinkers on the Rise Market Summary

  10. Year One Target Market Market Summary

  11. Completion • Common Grounds will be the first Internet café in Toledo. • One of the only coffee houses providing free reading material in a living room-type setting.

  12. Goals & Objectives • The creation of a unique and inviting Internet coffee shop, unlike anything already existing in the Toledo area. • Excellent baked goods, snacks and creative drinks (both coffee and non-coffee) at a reasonable price. • We want people in Toledo to desire the Common Grounds experience. We will expand if we are able to create this need.

  13. Key Issues • Near term • Funding • Property-Lease vs. Buy Long term • Demographic shift in the area • Completion in the marketplace

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