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Here are five steps that will help you better identify who YOUR audience is and HOW you can best connect with them. 5 steps to reach your right target audience more effectively and Increasing Sales.
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1. Check Out Your Current Customer Base • Who are your current customers and why are they buying from your business? • Is there a common characteristic or interest? • Look at your current customers. • By seeing which customers bring in the most profit, are easy to work with and are actually using the product.
2. Who Has The Need For Your Product • Examine industry verticals, key positions in the company • Number of employees, company culture, geography, etc. • Remember that not only should they have a need for your product or service. • But also the budget to purchase it.
3. Know your competitors • Who are your competitors targeting? • Are they missing a market you can take advantage of? • This of course begs the next question of who/what is your real competition? • One of the easiest steps, check out your competition! Who are they targeting? What are their current customers like?
4. Research • Find out what current surveys, studies or blogs are saying about your product, service. • Who is interested in your industry. • Better still, identify a couple of different segments. • And talk to a handful of prospects in each of those segments.
5. Track your results. • Once you have chosen your target market. • Track your sales funnel to keep track of your success rate or lack thereof. • You might need to make changes to your target audience if you are not getting the results planned.
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