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Keyword Research Techniques

Keyword research is the most important element in SEO. What is keyword research? Tools for keyword research, Examples, Tips and techniques for keyword research. What is Long tail keyword ?

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Keyword Research Techniques

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  1. Keyword Research Techniques

  2. What are Keywords ? • Keywordis the search term or search query that is used to match with the query a person enters in search engines for result. • Keywords are basically the words or phrases which search engines match with your website content with the terms people are searching for. • Keyword is the main part of the SEO activity without keyword their is no use of SEO. There are different ways by which you can use keywords for better SEO results.

  3. Example Of Keywords ? • Suppose Your article is about SEO , then Some keywords would be :- SEO, What is SEO ?, An ultimate guide to SEO, What is search engine marketing etc. “OR” • If you have a services page like :- Paid search marketing Services, then some keywords are :- Paid Search Marketing Services, Best PPC Services, etc. Tip :- With these keywords you can add location or city also, Like :- PPC company in Pune, Social media Marketing Services in Pune PPC Services in Pune, etc.

  4. What is Keyword Research ? • Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. • It is good to use the better keywords with good search volume and higher potentials. 

  5. Type of keywords Keywords can be divide into three main categories: head, body and the (long) tail. • Head Keywords: • These are usually single-word keywords with insane amounts of search volume and competition . Head Terms usually don’t convert very well. • For example, “marketing” or “vitamins”). Because searcher intent is all over the place (someone searching for “marketing” might be looking for digital marketing, a list of online marketing companies or a definition of the word), • Note :- Head keywords are single word phrase.

  6. Type of keywords • Body Keywords: • Body keywords are 2-3 word phrases that get decent search volume (at least 2,000 searches per month), but are more specific than Head Keywords. • Keywords like “digital marketing” or “seo services company” are examples of Body Keywords. • These almost always have lower competition than Head Terms, but can still be very competitive. • Note :- Body keywords are 2-3 word phrases.

  7. Type of keywords • Long Tail Keywords: • Long tail keywords are long, 4+ word phrases that are usually very specific. • Phrases like “best seo company in pune” and “order vitamin D capsules online”“Digital marketing company in pune” are examples of long tail keywords. • Even though they don’t get a lot of search volume individually – when added together– long tails make up the majority of searches online.

  8. Keyword Research Tools There are many keyword research tools available on Google, that you can use through which you can easily do the analysis of competitors and make back links through the same. Some of the tools are :- • Google Keyword Planner.Google Keyword Planner is the best place to start when it comes to keyword search tools. • KWFinder. • Moz's Keyword Explorer. • Keyword Tool. • SEMrush. • UberSuggest.

  9. How To Do Keyword Research ? • The keyword research Technique is very simple, do Competitor Analysis and Select good Keyword Research Tools. • First, you have to make sure that you are using the keywords after conducting keyword research. • Come up with a few keywords that potential customers might search for. • Put those keywords into the Google Keyword Planner. • Pick a keyword based on your content or article. • Select Long Tail Keywords which are useful to Rank high in SEO.

  10. Jaguar Solutions Contact us - • Email :--- welcome@jaguarsolutions.in • Cell :-- +91-922-556-1643 • Web :-- https://www.jaguarsolutions.in/ We welcome you @

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