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Making the Medical News

Making the Medical News. Dan Childs Managing Editor ABC News Medical Unit July 16, 2013. ABC News Medical Unit. The network’s “nerve center” for health and medical coverage The network’s “eyes ahead” for embargoed health and medical information

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Making the Medical News

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  1. Making the Medical News Dan Childs Managing Editor ABC News Medical Unit July 16, 2013

  2. ABC News Medical Unit • The network’s “nerve center” for health and medical coverage • The network’s “eyes ahead” for embargoed health and medical information • The health and medical “SWAT team” serving all platforms of ABC News

  3. ABC News: Platforms

  4. ABC News: Relationships • Work closely with some organizations in content-sharing partnerships/licensing agreements • Associated Press • MedPage Today • Inspire.com • AgingCare.com

  5. ABC News: Relationships • Sources for newsgathering • Hospitals and other institutions • Organizations and associations • Peer-reviewed medical journals • Embargoed Studies and Reports = Important Source for Medical/Health Pitches

  6. ABC News and NEJM • Our most direct conduit of interaction with the Massachusetts Medical Society (for now!) • Embargoed health and medical studies • A model for interaction • Embargoed press releases through email • Easy-to-use web interface • Ideal window for advance notice • Is social media the key to working together more closely with MMS?

  7. ABCNews.com Health Page: Before

  8. ABCNews.com Health Page: Now

  9. How TUSM Helped Us • Improved Social Media Components • Better links to Facebook/Twitter • Better tracking of metrics for social media activities • Page Reorganization • Several changes preserved through redesigns • Enhanced Interaction Between Dr. Besser and Audience Members • Twitter Chat

  10. Thank You For Your Attention!

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