Social Media Friend or foe?

1. Going For Gold: The Best In Professionalism And Standards COTTS-IP Annual Conference 2014 Social Media Friend or foe? By Kerry Quinn QWA Digital

2. About Me • Marketing & Business Development Professional • Professional Services Sector • Set-up my business in June 2011 • Consultancy, Training & Coaching • Author • Speaker • Social Media Trainer • Sending time with my family • Running, Cycling & Yoga

3. Agenda • What is social media? • Social media publishing • Social proof & search engines • Social media best practice • Style guides • Reviewing your social media ROI • What metrics to measure • LinkedIn for the healthcare sector • Summary

4. Social media statistics • Facebook has 950 million users worldwide, with 500 million users logging in every day • Twitter delivers 340 million tweets every day • YouTube content receives 4 billion views daily • LinkedIn boasts 161 million business professional members of which 9 million are UK based • Just launched in 2010, Pinterest had amassed 31.2 million users by June 2012 • Google+ is reported as having 250 million users

5. What is social media? • Expand our brands reach • Integral to our marketing goals • Drives traffic to our website • Allows us to showcase our expertise • Generate leads for our business • Share content and promote thought leadership

6. Social media publishing • Share relevant content with our audience • Nurture online relationships • Each network site is different • Be consistent • Put yourself in the shoes of your prospect

7. Social proof & searcH engines • What is social proof • Top tip • Google’s algorithm • Thought leadership • Expertise • Monitoring social conversations • Create educational content • Ask yourself the right questions

8. Social media best practice • Optimise your personal and company’s profile • Use keywords for SEO • Share relevant industry content • Include links when relevant • Publish on a consistent basis • Create a social media style guide • Review your social media ROI

9. Social media Style guides • Set u a set of standards • Tone of voice • Grammatical consistency • Hashtags • Images

10. Reviewing your social media roi Key metrics to review each month are: • Amount of followers across your social media networks on a month to month basis • Customers generated from each one of your accounts • Conversion rates • Website visits • Average monthly reach • 80-20 rule

11. Why use linkedin • If you’re a business professional and you don’t have a LinkedIn presence, you are missing valuable opportunities • LinkedIn is the largest professional social network online today with an outstanding 161 million active users – and a target audience of business professionals • If we as professionals don’t have a powerful presence on LinkedIn, we are unable to connect and grow our businesses • It helps you find valuable people and informs you of the mutual connections • LinkedIn is like a virtual trade show full of 24/7 networking, there is no other network that gives you’re the chance to connect with DM’s1

14. Summary • Showcase your expertise • Thought Leadership • Share relevant industry content • Connect with a wide audience • Grow your network • Give and receive referrals • Drive traffic to your website • Nurture leads • Happy customers ( Friend, not Foe)

15. Connect with me on social media Personal Twitter: KerryQuinn_ Business Twitter: QWADigital Facebook: QWADigital LinkedIn: Kerry Quinn Email: Kerry@qwadigital.co.uk Web: www.qwadigital.co.uk Business Growth Support Program: www.qwadigital.co.ukbusiness-growth-mentoring-programme/ www.kerryquinnmarketingblog.co.uk

16. Any Questions?