Jamela Oil: building social impact into every step of our business model

1. Jamela Oil: building social impact into every step of our business model Production (Morocco) Distribution (US) Export argan product Sell through website Purchase argan fruits De-pulp fruit and shell seeds Press oil and bottle Sell through boutique spas Collect argan fruits Social Impact: • Increase farmer income through integrating argan fruit collection and oil production processes within the same business to improve bargaining power for both steps in the production chain • Provide healthcare & other benefits for employees • Build capacity to ensure all value-add productions take place in Morocco by year 5 • Build producer capacity to meet export requirements and meet high quality standards • Re-plant argan trees to preserve and expand forest coverage by 10% in 5 years

2. Fruit processed and oil pressed Life cycle of current Argan oil production • Argan fruit harvested • Bottle discarded • Oil bottled and labeled • Oil shipped to foreign markets • Customer uses product • Customer purchases product Product life cycle Processes outside Morocco

3. Life cycle of Argan oil production with Jamela • Social fund • Customer uses product • Bottle sent back to Jamela for reuse • Social benefits: • more jobs, higher income, higher value – add jobs, health, literacy, women’s empowerment Product life cycle Environmental benefits Social benefits Processes outside Morocco