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MEMBERSHIP MESSAGE

MEMBERSHIP MESSAGE. Cindy Meehan 18 July 2014. FOCUSING ON MEMBERSHIP. THE FOUR-WAY TEST. Is it the TRUTH? Is it FAIR to all concerned? Will it build GOODWILL and BETTER FRIENDSHIPS? Will it be BENEFICIAL to all concerned?. THE MEMBERSHIP DEVELOPMENT FOUR WAY TEST. Is there Data ?

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MEMBERSHIP MESSAGE

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  1. MEMBERSHIP MESSAGE Cindy Meehan 18 July 2014

  2. FOCUSING ON MEMBERSHIP

  3. THE FOUR-WAY TEST Is it the TRUTH? Is it FAIR to all concerned? Will it build GOODWILL and BETTER FRIENDSHIPS? Will it be BENEFICIAL to all concerned?

  4. THE MEMBERSHIP DEVELOPMENT FOUR WAY TEST Is there Data? Is there Diversity? Is there a Plan? Are we Relevant?

  5. MEMBERSHIP NUMBERS

  6. MEMBERSHIP DATA What are your trends? Increasing Decreasing Plateauing

  7. RMP Monthly Dashboard: Philippines MONTHLY DASHBOARD—CAN YOU BUILD ONE?

  8. IS THERE DIVERSITY? Do you target . . . Women Younger Different Ethnic Groups Non-traditional Professions

  9. IS THERE A PLAN? 42 34

  10. SETTING GOALS

  11. ARE YOU REALLY RELEVANT?

  12. TAKING ACTION IN YOUR CLUB STEPS TO ATTRACT AND ENGAGE YOUNG PROFESSIONALS

  13. Step 1: Self-Assessment Does your club create a welcoming atmosphere for young professionals? Are your club’s fees a barrier for young professionals to join? Do your service projects involve families? Do young professionals hold leadership positions in your club?

  14. Step 2: Peer and Group Assessment Ask Rotaractors and other young professionals in your club to share their perspectives Are there any Rotary traditions in your club that were hard to get used to? Do you feel comfortable inviting friends and family members to Rotary activities?

  15. Step 3: Making Changes to Your Club Make your clubs family friendly Allow members to bring their children to meetings Involve children in service projects Consider changing your meeting time or format Meet at a time that is convenient for members with families Try less expensive meal ideas like, meeting for coffee, bringing bagels, or even a potluck Speak to your district governor about creating a satellite club for younger members

  16. Step 4: Orientation Establish a good orientation program Assign a mentor to new members Introduce each new member to current club members Inform new members about special meetings or Rotary social events held throughout the year

  17. Step 5: Engaging Your New Members Ask them if they are interested in serving on a committee Make sure that your club’s service projects are active and interesting Obtain feedback from new members on club processes, service projects, and speakers

  18. RECOGNITION Membership Month Promotions August is Membership Month: A video from President Huang on membership priorities

  19. TOOLS TO HELP

  20. TRAINING IDEAS Membership Plan Template for Clubs Rotary International Membership Marketing Plan Template Objective 1: Increase Membership Retention in XXX ROTARY in 2014-2015 Goal: Improve Retention by XXX % Strategy: Engage Members in Service Projects Tactics: Integrate Membership and Local Club Activity

  21. MEMBERSHIP SCENARIOS Young Professionals: Worksheet Scenario 1: (10 minutes) - Rotarian Matt has invited several qualified young professionals in his community to be guests at his club’s meeting. After attending their first meeting, none of his guests returned or showed interest in joining. In his follow up conversations, Matt learned that the young professional guests felt unwelcomed and excluded by many of the other club members. What should be Matt’s next steps in trying to attract young professionals to his club?

  22. TAKE ADVANTAGE OF THE SPONSOR PIN PROGRAM

  23. NEW MEMBER SPONSOR PIN PROGRAM

  24. SHARE BEST PRACTICES

  25. BEST PRACTICES Perfect Engagement Satellite Clubs E-clubs Mobile Apps

  26. BEST PRACTICES Market Indicator Software Recognition Video Contests

  27. SHARING BEST PRACTICES Mentoring New Members Engaging Rotaractors eNewsletters to Members And Nonmembers

  28. SHARING BEST PRACTICES • Targeted Webinars • Corporate Membership • Club Visioning • Successful Merger of Clubs Club Health Check

  29. QUESTIONS?

  30. Thank you!

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