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Qoo10’s Website Evaluation

Qoo10’s Website Evaluation. USING WEB FOR BUSINESS BABM PT7 Group B team members: ELYSIA CHUA MOHAMED AL-AZIMMULLAH ANG CHUAN LIM. Introduction. An evaluation of Qoo10.com Discussion on the following; Benefits Limitations Architecture Usability. Website Evaluation Methodology.

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Qoo10’s Website Evaluation

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  1. Qoo10’s Website Evaluation USING WEB FOR BUSINESS BABM PT7 Group B team members: • ELYSIA CHUA • MOHAMED AL-AZIMMULLAH • ANG CHUAN LIM

  2. Introduction • An evaluation of Qoo10.com • Discussion on the following; • Benefits • Limitations • Architecture • Usability

  3. Website Evaluation Methodology • The guidelines used to evaluate the website were taken from; • Using Research-Based Web Design & Usability Guidelines (Leavitt & Schneiderman, 2006) • Number of guidelines used: 20 • Levels of “Relative Importance” reviewed: 5 & 4

  4. About Qoo10 • Joint Venture of Ebay & Giosis • Online-based market place (previously known as Gmarket ) • Gmarket started in 2000 • Acquired by Ebay in 2009 • Changed Brand to Qoo10 in May 2012 • 7 localized online marketplace in Asia

  5. Fig. 1 Qoo10.com Homepage Website: http://www.qoo10.sg

  6. Business Model Fig. 2 Business Model

  7. Business Model ! Fig. 3 Affiliate Model

  8. Website Benefits Useful Content Website Benefits Establish User Requirements Search Engines to Search the Entire Site

  9. Website Benefits Provided Useful Content • More images than words use to attract more users • Product Images allow users to have better understanding • Actual product dimensions compared to text descriptions

  10. Website Benefits Established User Requirements • Enable users to write reviews after receiving their goods • Users can make inquiry or report if there is any discrepancy on the delivery

  11. Website Benefits Design Search Engines to Search the Entire Site • Search Engine of the website is concise and easy to use • Many related results are displayed • New offers are displayed automatically

  12. Website Limitations Cluttered Displays Assistive Technologies Website Limitations

  13. Website Limitations Assistive Technologies • For users with disability such as sight, hearing and immobility • Estimated at least 6 million people have visual impairment • Qoo10 has not adopted any assistive technology • Recommended for future improvements

  14. Website Limitations Cluttered Displays • Small images make the website cluttered • Images are not displayed in singular row • Usage of Bigger images with more white spacing will make it neater

  15. Website Limitations Cluttered Displays

  16. Website Architecture Provide Feedback When Users Must Wait Optimize Display Density Inform Users of Long Download Time Structure for Easy Comparison

  17. Website Architecture

  18. Website Architecture Blank page due to slow loading

  19. Website Architecture

  20. Website Architecture

  21. Use and Usability User’s Expectations • Consistent and familiar format • But no clear instructions given

  22. Use and Usability Performance VS Preference • Images compressed to enhance performance

  23. Use and Usability User’s Workload • Shopping cart, “bookmark” system, price calculations etc.

  24. Use and Usability • No printing option • Only URL copying and receipt printing Printing

  25. Use and Usability Homepage Access • All pages have access link to homepage but no clear labeling Link to Homepage

  26. Use and Usability Navigation and Links • No clear page title on the pages • Only on browser bar

  27. Use and Usability • Too dense and excessive words makes text difficult to read • Most content uploaded by sellers Number of Words and Sentences

  28. Conclusion • Overall, Qoo10 is functional and reliable. • Good Reach and Rich in content • Users can feedback about discrepancy in the products . • However, the content is too cluttered. • High images content – slower loading • Recommended to organize the content in an orderly manner • And include assistive technologies.

  29. References • Leavitt, M. O., & Shneiderman, B., 2006. Research-based web design & usability guidelines. US Department of Health and Human Services • Qoo10, 2012. Global Fashion & Trend leading Shopping Market. [Online] Available at: http://qoo10.com/[Accessed 5 December 2012]. • Zalora Singapore, 2012. Shoes and Fashion Online at Zalora Singapore. [Online] Available at: http://www.zalora.sg[Accessed 5 December 2012].

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