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Colony Grill Website Evaluation

Colony Grill Website Evaluation. Marcin Moscicki OPIM 5894. Website Overview. Provides current and new customers with relevant business information People come to find out history, menu options and pricing, locations, directions, and hours of operation Easier website.

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Colony Grill Website Evaluation

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  1. Colony Grill Website Evaluation Marcin Moscicki OPIM 5894

  2. Website Overview • Provides current and new customers with relevant business information • People come to find out history, menu options and pricing, locations, directions, and hours of operation • Easier website

  3. Current Colony Grill Website

  4. Target Audience • 18-60 year old age range • Middle class income level • Even male to female split • All races, but predominately white

  5. Competitors- Frank Pepe’s Pizzeria

  6. Competitors- Atlantic Pizza

  7. Competitors- Planet Pizza

  8. Issues from Heuristic/Checklist • Some irrelevant information (news section, blog) • No help or search feature • Navbar not logically ordered • Bland presentation • Missing information

  9. Data Collection • Task 1: Find out what year the original Colony Grill was established and who were its founders. • Task 2: Find out what are the available toppings for pizza. • Task 3: Find the CT Post news article discussing the expansion to Fairfield  • Task 4: Find the address/phone number to the Fairfield restaurant.

  10. Data Analysis • TOP 3 CONCERNS • No hours of operation • Update directions • More visually pleasing

  11. Colony Grill planned homepage

  12. Recommendations • Centered main logo • Search bar • Facebook/ Twitter • Hours of operation • Coupons/Promotional • Visually Pleasing • Centered photos • Fit to one page • Easy access contact information

  13. Plan of Action • Implement new website design • Re-test • Analyze results to ensure improvement • Look into more personalized directions page if needed

  14. Questions?

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