Research Exposure: Dealing with Social Media & Altmetrics

1. Research Exposure: DealingwithSocial Media & Altmetrics Marianne van der Heijden

2. your digital footprint is your active contribution to and interaction with the online world • your digital shadow is content about you posted and uploaded by others as well as automatically generated and collatedcontent. • Online footprint & Online Shadow Digital presence Academics’ online presence by S. Goodier & L. Czerniewicz

3. Your digital identity online, defined as • ‘the extent to which others can identify • you online as a scholar’, is central. Digital Identity = Profile

4. = Personal Branding • Check yourcurrentpresence (footprint/shadow) • Definehowyou want tobeachieved (whatyou are, audience, communicationstyle) • What is your story Personal Profiling The Way of Personal Branding by J. Sundberg

5. Maintaining your profile is a conscious and consistent choice • On your website/blog • On your personal page • On LinkedIn • On ResearchGate (?) • Everwhere you want your profile to be Maintain your digital profile

6. SEP, Standard Evaluation Protocol • The primary aim of the SEP is to reveal and confirm the quality of the research and its relevance to society and to improve these where necessary.

7. Traditional: • Citation counting via Web of Science/ResearcherID • Or via Google Scholar Assess your digital research presence • Altmetrics: • - via AltmetricOrcid Profile

8. Altmetrics on 159 NIOO Pub, 2012-2015

9. Article Level Metrics • (Journal Impact Factor = citation level metrics) • MeasuresUsage • Usagemetricsalso in Web of Science • MeasuresSocial Media Activity Altmetrics

10. Social Media for Research! By Zaid Ali Alsagoff

11. Social Media Dataflows, Anne Helmond, UvA Connective media, Social Media, Communities

12. Social Media for Research! Zaid Ali Alsagoff

13. Why researchers should use social media by Editage Insights

14. Heidi Appel on LSE Blog impact of social sciences

15. Heidi Appel Concludes

16. Anyone can be a publisher or a participator • Instant communication with almost anyone, anywhere • Access to extensive information and resources • Emphasis on sharing and reusing resources • Creation of new ‘virtual’ communities Key features of Social Media @SocialMediaQUB

17. Time management difficulties/distraction • Information overload/white noise • Intellectual property, privacy and security issues • Loss of control • Misinformation and premature publication • Blurring of personal/professional boundaries • Risk of bullying/abuse • Lack of recognition for online efforts Disadvantages @SocialMediaQUB

19. Top 5 social media platforms for research development Twitter – Don’t just follow people, curate your own thematic lists and follow hashtags to get the most out of this. LinkedIn – if you don’t have a website, this social CV space is also quickly replacing discussion groups. Google Scholar – Set up an author profile to track your citations and receive alerts whenever your work is cited. Slideshare – Upload your presentations and start building your followers around the content you’ve already created. YouTube –no top 5 would be complete without some video platform. There are many others now – and micro video-blogging on such platforms as Tout and Vine are worth keeping an eye on, but YouTube remains a good place to start. Prof. Andy Miah, University of the West of Scotland

21. Think about your goal and your audience • Choose your tools carefully, look at their specific purpose • Decide for the amount of time you have to keep it up • Outline your content • Interact with your community Build a social media strategy

22. @SocialMediaQUB

24. The best attitude to take in order to enjoy the benefits of social networking, while minimizing the inherent risks, is to remain SKEPTICAL and CAUTIOUS. • SKEPTICAL of any requests for information. • CAUTIOUS of any information you put on there.  Colombia university Do’s & Don’ts

25. Use a strong password. • Use privacy settings. • Use HTTPS to connect to your social networking sites • Organize contacts into "categories“ • Verify friend/follower requests. • Verify links, attachments, downloads, anything sent to you. • Investigate exactly what information any third-party add-ons, games, extensions, etc. will be privy to. • Read up on the security tips and instructions Colombia university Do’s

26. Give away your password or use the same password for any other services • Put in any more information than you absolutely have to • Upload anything you wouldn't want everyone to see. Colombia university Don’ts

27. • Use half the number of words you would use if you were writing about the same topic 'on paper’.• Try the 'inverted pyramid' style: put your conclusion/main points first and don't introduce new information at the end.• Web users are like monkeys looking for a banana. Make sure they can get to the good stuff fast or you'll annoy them!• Only one thought per paragraph: users will skip over thoughts that haven't been 'announced' in the first few words.• Think of webpages as visual images: white space, subheadings and bullet points make them easier on the eyes. CHECKLIST: SCANNABLE TEXT

28. • Social media are not anonymous. Always write as if it's for someone you know. • Fill your text with real people instead of statistics or other abstractions. • Throw out the dictionary! But remember: informal is not the same as disrespectful. • Credibility counts: avoid sloppiness and don't claim anything you can't prove. • The more recognisable your voice is in the text, the more credible you sound. • You don't have to write in the first person to be recognisable (but you can...) FINDING THE RIGHT TONE