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Communicating in Cyber Society

Communicating in Cyber Society. By: Arlinah I. Rahardjo Jimmy Agung Gunawan Diskusi Terbuka Jurusan Ilmu Komunikasi Universitas Kristen Petra Surabaya, 14 Maret 2003. Communicating in Cyber Society. Cyber Society

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Communicating in Cyber Society

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  1. Communicating in Cyber Society By: Arlinah I. Rahardjo Jimmy Agung Gunawan Diskusi Terbuka Jurusan Ilmu Komunikasi Universitas Kristen Petra Surabaya, 14 Maret 2003

  2. Communicating in Cyber Society • Cyber Society • Capabilities of ICT • ICT Application in Organization • Impact of ICT on Organization • Advantages of ICT • ICT Potential Problems

  3. Cyber Society Information Age ICT Global village Virtual workplace/telecommuting Rapid change Global Competition

  4. Information & Communication Technology simoustenous/non -communication Speed Space/distance interactivity Capacity(type/vol) Control (content creation,presentation, preservation)

  5. ICT Application in Organization WorkFlow Office Automated System Transaction Processing & Customer Integrated System Management/ExecutiveInformation System Knowledge management ( Decision Support System, Expert System, GDSS) E-commerce ( B-C ; B-B) E-learning & E-publication teleconferencing CRM ( Customer Relation Management) etc

  6. Impact of ICT on Organization Organizational Structure& Business Strategy Staff ‘Competencies & Characteristics change ICT Interpersonal relationships Flexible Workplace/work hour

  7. Organizational Structure & Business Strategy 1 Flat structure Focus on customer Downsizing personalization Integrated service (staff-suppliers-customers) Organization Integration: Process, partnering Knowledge creation

  8. Organizational Structure & Business Strategy 2 • Partnership • Just In-Time Approach ( menjadi anggota jaringan organisasi dan berbagi resources pada saat membutuhkan) • Teamworks ( tujuan yang sama dan saling bergantung) • Information Partnerships ( sharing informasi) • Timeless & Locationless Operations ( e-commerce) • Transnational organization (ATM/credit card) • Virtual Organization(beberapa organisasi berjaringan dan berbagi resources) • Learning Organization( organisasi yang selalu belajar dan sharing pengalaman/pengetahuan ke anggota yang lain)

  9. Staff ‘s Competencies & Characteristics Information-literate Knowledge Worker ICT-literate Cross Cultural Understanding Team-work Capability Communication & interpersonal Skills Ethics Market-valued skills Mobile Innovative international

  10. Organizational Interpersonal Relationship Control the “talkative” members Give voices to “silent” members Develop team building skills More ideas generating Sharing tasks, work-related problems, life events are more important than physical proximity

  11. Advantages of ICT • Time and cost saving • Improve internal communication • Increase participation in the organization process including decision making ( anonymous, flexible, direct) • Improve access • Improve relation with customer • develop learning organization ( sharing information) • Develop knowledge management program

  12. ICT Potential Problems • Ethics ,Privacy, security (spam, hacker, plagiarism, misuse etc.) • Information overloaded • Conflict, misunderstanding • Computer addicts, Health problems • Alienation • Technical Failures • Digital Divide • Unemployment

  13. Reference • Gulledge, Thomas R. & Ruth A. Haszko. The Information Technology Enabled Organization: A Major Social Transformation in the USA. http://www.unesco.org/most/gulled.htm ( March 12, 2003) • Haag, Stephen, Maeve Cummings, James Dawkins. Management Information Systems for the Information Age. Boston: Irwin-McGraw-Hill, 2000. • Malhotra, Yogesh. Knowledge management for the New World Business. http://www.brint.com/km/whatis.htm ( March 12, 2003) • Straubhaar, Joseph and Robert LaRose. Communications Media in the Information Society. California: Wadsworth, 1996. • Yong-Chan Kim , "Partnering" Process in Interorganizational Relations:Roles of communication technology in the process of building organizational partnerships.  (http://www.msu.edu/user/kimyong2/interorg.htm(March 12, 2003)

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