The Secret to a Successful Comparative Test

1. The Secret to a Successful Comparative Test To compare your website and see your edge as well as your greatest competitor’s edge over your own website is an easy way to get ahead on your business. It is a sure path to getting a greater chance to bigger possibilities and success, thus ensuring a successful and reliable comparative test so important. Here are some simple yet effective tips to help you out in achieving your goals and performing comparative test. Keeping the same tasks. To be able to produce a reliable test result you must have very similar and comparable tasks as much as possible. Framework should be able to work for both sites. Although it is rare to have two sites to be identical, all that you have to ensure is to have a realistic true-to-life and user friendly site that can provide you a relevant insight which is close enough to perform comparison. Different testers for each site. It is inevitable to make such expectations on one site if you already have an initial perception of how it should function and perform, specially if the two sites provides the same product, services or experience. Thus makes your comparison biased in one aspect. On the other hand, having different testers for each site can give you a bolder reliable result. The Secret to a Successful Comparative Test Identifying the important issues. Different issues have different weights and knowing the gravity of its impact to the users could help you make the right reaction to the scenario. Remember that the most successful sites do not solely depend on the number of issues it has but on how it could help the end users in achieving their goals. Quantitative Comparisons. To make an objective result from comparative testing you must be able to measure the experience of the users in a quantifiable term. From the usability issues you’ll be able to gather bulk of insights. It is important to minimize your personal biases and focus on your competitor’s problem. You can use tools such as SUS and SEQ to perform a side-by-side comparison of the systems.

2. Getting beyond the surface. Not all problems appear as how they seem to be, some just exist as another room and opportunity for making improvements. Looking at these details and beyond what is commonly noticed will help you create a better usability study. Spot your user experiences and create better output from it.