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Explore the importance of real-time news and information in today's fast-paced world. Learn about segmentation, needs assessment, technology deployment, and integration into existing infrastructure. Discover the significance of content discipline and technology as raw materials for business. Conduct a formal needs assessment to align organizational requirements with real-time news. Utilize taxonomies for successful information management. Source: NewsEdge White Paper on Taxonomies and Organized Business Knowledge.
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Real-Time News & Information Now More than Ever Information Today session A103 May 14, 2002
Real-Time News & Information Now More than Ever • The Market - concepts to understand news content • News usage segmentation thoughts • Your organization - the Needs Assessment • Understanding your organization’s needs • Technology - how to acquire and deploy content • Integration into existing taxonomy and infrastructure
The Information Industry IT Information Technology IC Information Content • Content as discipline • the water • Analysts such as Outsell • Technology as discipline • the plumbing • Analysts such as Gartner diagram adapted from Outsell, Inc. - used with permission
Real-time news • Real-time news • A culture or philosophy that expects the unexpected • Sub second delivery • Need to know immediately (contrast with) • Archive content • Need historical perspective • Deep and rich content required
Question Do you read a daily newspaper? (either in print or online)
Positioning (one way to look at news usage) “All the news that’s fit to print” Tell me what I need to know Example using news content Searching 2,073,418,204 web pages Answer my Question
Needs Assessment A formal needs assessment can help determine organizational requirements for real-time news • How do users view content? • What’s required? • What’s nice to have • How is information used • Does content need to be integrated?
Real-time news as a raw material for business • Is Content a requirement? • Or just nice to have? • Is content as raw material for industry? • Or just nice to have? • Content as raw material for job function? • Or just nice to have? • Does the user really need content?
Taxonomies are critical for success A word can have different meanings for different people Source: NewsEdge white paper: Taxonomies, The value of organized business knowledge
White Paper Available Taxonomies The value of organized business knowledge • Free white paper available at the NewsEdge table • Well reviewed and quoted by media and analysts