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Severe Weather Coverage In The Media: Where We Have Been and Where We Are Headed

Severe Weather Coverage In The Media: Where We Have Been and Where We Are Headed. 1800s: Army Signal Corps. 1800s: Army Signal Corps. 1882: Sergeant John Finley. In charge of investigating ways to forecast conditions for tornadoes. 1800s: Army Signal Corps. 1882: Sergeant John Finley.

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Severe Weather Coverage In The Media: Where We Have Been and Where We Are Headed

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  1. Severe Weather Coverage In The Media: Where We Have Been and Where We Are Headed

  2. 1800s: Army Signal Corps

  3. 1800s: Army Signal Corps 1882: Sergeant John Finley In charge of investigating ways to forecast conditions for tornadoes.

  4. 1800s: Army Signal Corps 1882: Sergeant John Finley In charge of investigating ways to forecast conditions for tornadoes. 1884: Finley develops 15 “rules” for early tornado forecasting.

  5. 1800s: Army Signal Corps 1882: Sergeant John Finley In charge of investigating ways to forecast conditions for tornadoes. 1884: Finley develops 15 “rules” for early tornado forecasting. 1888: Finley publishes those rules.

  6. Major Problem:

  7. Major Problem: The word “tornado” was BANNED from being used in any official forecast issued by the Army Signal Corps! 1880s - 1938

  8. March 21, 1952 150 People Killed

  9. June 1953 SELS Center was born.

  10. June 1953 SELS Center was born. Primary vehicle: RADIO

  11. 1960s-1970s Media shift to television.

  12. 1980s How can television weather staff disseminate an alert in a TIMELY manner?

  13. 1980s “Breaking in” was still logistically a nightmare:

  14. W “Supers” •Easy •Fast •Teach

  15. W “Supers” •Easy •Fast •Teach

  16. 1993: “First Warning” OKC

  17. Increasing focus: WEB

  18. Where are we headed? On demand products.

  19. Where are we headed? On demand products. Eventually, a focus shift from “live” cut-ins on TV to cut-ins on the web.

  20. Where are we headed? Dangers? “Cry Wolf Syndrome” Wall-to-wall coverage of severe weather events may desensitize audience.

  21. Q & A

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