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spiral 16

spiral 16. The Tale of the Ale. spiral 16. Quick Overview. Spiral16 began monitoring for Boulevard about 6 months ago, in October of 2011.

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spiral 16

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  1. spiral16 The Tale of the Ale

  2. spiral16 Quick Overview Spiral16 began monitoring for Boulevard about 6 months ago, in October of 2011. From October 6 to Jan 24, we ran one set of queries that included “Boulevard Brewery,” “Boulevard Brewing Company,” “Smokestack Series,” and “@Boulevard_Beer.” These queries returned 4,148 results during this time period. On Jan 24, we started another set of queries that were specifically listening for “Chocolate Ale.” As of Feb 9 (16 days), that data set grew to over 1,800 results. 213% Increase in daily Volume

  3. spiral16 Increase in online traffic AND in Boulevard’s stress level Chocolate Ale Volume Boulevard Volume

  4. spiral16 A quick look at the “site types” chart shows that Twitter accounts for the majority of Boulevard’s online presence, with nearly 60% of the total volume.

  5. spiral16 Top Domains

  6. spiral16 Chocolate Ale: It was the best of times… 130% Increase in Volume

  7. spiral16 [insert remainder of gratuitous Dickens line here] 345% Increase in Volume Nearly 40% of negative pages for past six months came in this 16-day stretch!

  8. spiral16 The natural tendency is to focus on the negative 130% Increase in Volume 345% Increase in Volume

  9. spiral16 Especially when the bad news is in writing! “It is much, much worse to receive bad news through the written word than by somebody simply telling you, and I’m sure you understand why. When somebody simply tells you bad news, you hear it once, and that’s the end of it. But when bad news is written down, whether in a letter or a newspaper or on your arm in felt tip pen, each time you read it, you feel as if you are receiving the bad news again and again.” ― Lemony Snicket, Horseradish: Bitter Truths You Can't Avoid

  10. spiral16 So which is it? Good news, or bad news?

  11. spiral16 Half Empty: Change in Volume/Day 345% 130% The perception was Boulevard took 1 step forward, 3 steps back

  12. spiral16 Half Full: Amount of Volume Negative Sentiment The reality was Boulevard took 6 steps forward, 1 step back

  13. spiral16 Perception = Positive Positive sentiment on 9 out of 10 of the top “Influencers” (visible pages)

  14. spiral16 In Our Opinion Opportunity!

  15. spiral16 Reality? In Spiral16’s (data supported) opinion, in the “Tale of the Ale”, the glass is definitely half full!

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