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Spiral Web

Spiral Web. Michael Smith michael@teratech.com TeraTech, Inc. Speaker Information. Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom classes On site and custom development Fusebox and Process Methodology. What is Spiral Web.

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Spiral Web

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  1. Spiral Web Michael Smith michael@teratech.com TeraTech, Inc.

  2. Speaker Information Who am I? • ColdFusion Developer • 10 years with ColdFusion • Teach one-on-one and custom classes • On site and custom development • Fusebox and Process Methodology www.cfunited.com

  3. What is Spiral Web • Insight into existing websites • Predicts future trends in websites and web societies. • Based on theory of spiral dynamics for human society development www.cfunited.com

  4. What is Spiral Dynamics? • Spiral hierarchy of belief systems that control memes • Meta memes www.cfunited.com

  5. What is a Meme? • Memes are ideas that spread and replicate (like information genes in biology) • Self-replicating unit of transmission • Memes Evolve • Mutation • Natural selection • Extinction • Survival of the best spreading meme (not necessarily the best for the host!) www.cfunited.com

  6. Examples of Memes • Methodologies • Naming conventions • Fashion • Songs • Stories • Political beliefs • Religions • Computer viruses • Tools www.cfunited.com

  7. Meme transmission methods (Aka infection) • Language • Books • Email • Spoken word • Video • Advertising • Behavior • Memetic engineering www.cfunited.com

  8. What are vMemes? • Value Memes • Meta Memes – control other memes • Archetypes • World view/way of thinking www.cfunited.com

  9. Examples of vMemes • Religions • Scientific method • Political party www.cfunited.com

  10. vMemes in Spiral Dynamics • Beige – SurvivalSense – 100k years ago • Purple – KinSpirits – 50k • Red – PowerGods – 10000 • Blue – TruthForce – 5000 • Orange – StriveDrive – 1000 • Green – HumanBond - 150 • Yellow – FlexFlow - 60 • Turquoise – GlobalView - 40 www.cfunited.com

  11. Spiral Diagram Each level includes and transcends prior levels www.cfunited.com

  12. Spiral Web • Beige – survival – standalone PC • Purple – tribal - BBS • Red – power – client server • Blue – structure - AOL • Orange – competition – ebay • Green – HumanBond – wikipedia, web 2.0 • Yellow – systematic - facebook • Turquoise – holistic – the future www.cfunited.com

  13. Examples • Amazon – orange/green • Suggestions, user reviews and rating of reviews • Ebay – orange • Meme – bidding and competition • Blogs – green • blogosphere • Wikipedia – green/yellow • Meme – NPOV, shared writing www.cfunited.com

  14. More examples • Netflix – orange/green • Smart recommendations • My friends movies • Linked in – blue/orange • Meme - contacts • MySpace – green • Meme - friends • Evite – blue/orange • Facebook – yellow • Meme – FBML apps www.cfunited.com

  15. Where are we going? • Web is evolving faster than human societies • Less friction in system • faster and more accurate meme transmission • More holistic websites • Importance of Design and site personality www.cfunited.com

  16. Resources • “Spiral Dynamics” by Don Beck and Christopher Cowan • http://en.wikipedia.org/wiki/Spiral_dynamics • http://www.wie.org/spiral/?ppc=gg-thm-spiral • http://www.spiraldynamicsgroup.com/ • http://en.wikipedia.org/wiki/Meme • “The Selfish Gene” by Richard Dawkins www.cfunited.com

  17. Questions • Ask me now or email me later michael@teratech.com www.cfunited.com

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