Benefits of your Postal Customer Council

1. Benefits of your Postal Customer Council

2. Benefits of PCC Membership Joy Franckowiak – Valpak Nancy Fryrear - USPS Topics: • Goal of the PCC Network • Value of Mail • PCC Programs & Initiatives • Q&A

3. Benefits of PCC Membership Goal of the PCC Network: A premier network for customer education and training, to facilitate growth for PCC members, their companies, and the Postal Service.

4. Why is mail so important? • Customers spend 30 minutes per day sorting, viewing and acting on mail • 98% households bring in their mail daily • 77% sort through their mail daily • Customers use mail to: • Make choices • Shop smarter • Keep connections • Manage bills and payments

5. The “Mail Moment” There is a mail “CEO” • Mail helps people make decisions: • Browsing for new consumption • Managing the home • Overseeing finances Collecting the mail is one of the most fundamental habits of home life • First thing done when getting home at the end of the day • Allows consumers to read it where they like to spend their time • Is private, secure and personal Mail is an opportunity for marketers because the Mail Moment is when shopping decisions take shape.

6. Daily Media Exposure On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52 and will positively remember 4. Think Customers, Not Campaigns, Four Best Practices in Relationship Marketing

7. Multi-Channel Direct Mail Study Catalogs drive sales for all household income groups • Nearly 60% of online shoppers enjoy receiving catalogs • 57% of online shoppers said even though they buy online, they would still like to have a catalog on-hand Catalogs are business builders • Catalogs were found to discourage comparison shopping – by more than 10% • Those with a catalog were more likely to shop for holiday gifts at the Web site than non-catalog recipients When shoppers receive catalogs, they buy more! • Revenue is more than two times greater from sending catalogs compared to sending only online communication • Average purchase is $88 with catalog vs. $69 without a catalog

8. Fulfillment Online shoppers want more shipping choices • 60% of consumers and 72% of business owners want to choose their shipper when making an online purchase • Approximately 50% of consumers will choose USPS as their online shipper when given a choice Limiting shipping options can be very limiting to sales • 43% of online buyers cancelled their order at checkout over the month the study was conducted • The primary reason for cancellation was “shipping was too expensive” Online buyers go for shippers with easy returns • Offering free shipping can boost your favorability among customers by 13% • Three quarters of online buyers would favor companies if prepaid returns were offered

9. www.usps.com • 24/7 access to the Postal Service • One stop for all your mailing needs • order free shipping supplies • schedule a free pick-up • pay for postage on-line with Click-n-Ship • on-line mailing services • look up a Zip code, put your mail on hold • Save time and money visit www.usps.com

10. Benefits of PCC Membership PCC Programs: • Education • Communication • Networking • Resources & Support • National PCC Events • Recognition Programs • Mail Service Provider’s (MSP) Program

11. Educational Workshops Timely & Content Rich Posted on National PCC Web site at www.usps.com/pcc PCC Postal Speakers Bureau Postal Service HQ Executives Postal Service HQ Officers PCC Industry Speakers Bureau Industry experts from a variety of backgrounds DVDs Distributed Quarterly 15 – 25 Minutes Key USPS Officers & Executives PCC – Education

12. PCC Education Professional Certificate Program • Customized programs providing a certificate of completion Certification Training Programs Executive Mail Center Manager Program (EMCM) • Comprehensive training for developing mail center management skills • Five-day residency program at NCED • Arranged in your city through local PCC

13. PCC Education Certification Training Programs Mail Design Professional (MDP) • Helps mailers design mail to be compatible with automated equipment • Coaches mailers on how to achieve lower postage rates through automation Mailpiece Quality Control (MQC) • Provides enhanced knowledge of the requirements associated with mailpiece design • Self-paced training program

14. PCC Education PCC Small Business Resource Guide • Provides valuable information on USPS Products and Services • Tailored for small and medium sized businesses

15. PCC Communication Register @ www.usps.com/pcc • Monthly Electronic Newsletter • 15th of each month • PCC, Postal Service, Mailing Industry • Special editions with breaking news

16. PCC Communication National PCC Web site • Primary communication for all things PCC • Intuitive and easy to navigate • Five main headings • About the PCC • PCC Education • Leadership Programs & Best Practices • Postal News & Communications • Mail Service Provider (MSP) Program

17. PCC Networking Networking • Connect with other small to medium size businesses • Attend local PCC meetings and events • Participate on the local PCC Executive Board • Attend educational workshops • Network with Postal Executives and Representatives • Get your questions answered • Better understand the mailing industry

18. PCC Resources & Support Resources & Support • PCC Advisory Committee (PCCAC) • Postal & Industry Representatives • Interpret PCC Policies and Rules • Oversee PCC Program • Revised PCC Publication 286 • Sets forth the critical policies and rules of operation for the PCCs

19. National Postal Forum – Premier Spring Event • Four day event with more than 140 educational workshops and networking opportunities • Attended byPMG, Executives and Officers • Expansive Vendor Hall • Earn certificates by attending workshops, leadership tracks and symposiums • www.npf.org National PCC Day – Fall Industry Event • 3rd Wednesday in September • Nation-wide live broadcast with PMG and Executives • Nationwide PCC Events • Providing up-to-date USPS information, education and networking opportunities • Recognition of top performing PCCs National PCC Events

20. Premier PCC Program • Benchmark for PCC excellence • Performance Levels: Bronze, Silver and gold Leadership Awards • Announced during NationalPCC Day Broadcast • Seven award categories • PCC Industry Member of the Year (1) • PCC USPS Member of the Year (1) • District Manager of the Year (1) • PCC of the Year (1) • PCC of the Year <500K population & Level 24 or below (1) • Communication Program Excellence Award (3) • Education Program Excellence Award (3) Recognition Programs

21. Mail Service Provider (MSP) Program Purpose: • Listed on usps.com with company contact information • Connect customers to mail-related service providers • Provides mail preparation and address list support • Access to mail equipment and supplier contacts • Companies can enroll as a local or national provider • Opportunity to grow your business while helping other companies to grow their business • Learn more and find an MSP visit www.usps.com/pcc

22. What our members say… • Mailers: • “Direct mail is our primary method of communicating with our subscribers, and keeping on the cutting edge of USPS policy changes is crucial.” • “Networking and USPS relationships.”

23. What our members say… • USPS: • “The benefit to the Postal Service is the close working relationship gained from the interaction with PCC members.  Participation facilitates, better and faster communication allowing for information sharing regarding company and policy changes, faster response time to questions and problem resolutions.  It enables a cross section of the mailing industry (both Postal and Industry) to network and share ideas, concerns, experiences for the overall betterment of the Mailing Industry.”

24. What our members say… • Vendors: • “As a sales rep in a specific vertical the PCC helps educate me on the industry as a whole and provides valuable tools to share so I can be a better business resource for my clients and prospects.” • “Also I have new clients from working with the PCC, building relationships with other business people through out meetings and seminars.”

25. ComingSoon…. • Tampa PCC Initiatives: • “Ask the PCC” web page • PCC List serve • “Going Green” Seminar • www.tampapcc.org

26. Benefits of the PCC Participate in PCC events to benefit from educational, communication and networking opportunities to help you grow your business.

27. Thank You!