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WaterSmart from the Start

WaterSmart from the Start. MISSION. To support programs designed to introduce And enhance children’s experience on the water. GOAL. Children who have a connection to the water will become the future best stewards of this natural resource and

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WaterSmart from the Start

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  1. WaterSmart from the Start

  2. MISSION To support programs designed to introduce And enhance children’s experience on the water

  3. GOAL Children who have a connection to the water will become the future best stewards of this natural resource and will stay connected to water based activities in adulthood

  4. OBJECTIVES • Education and safety for children on the water • Provide a future source of membership to the USPS • Acquaint adult family members with the USPS and have them join immediately

  5. STRATEGY Develop and implement a marketing program to distribute WaterSmart from the Start on a nationwide basis to organizations and individuals

  6. TACTICS • Targeted Age Groups • Elementary and Secondary age groups (8-11 years of age) 2. KIDS of all ages

  7. TACTICS • Squadrons initiate discussions with local school boards, school principals and administrators, Parent-Teacher Associations and school districts to promote the opportunities that the WaterSmart program provides

  8. TACTICS • Develop a training program and support materials at HQ to train squadron members. Districts set-up and schedule training classes/programs

  9. TACTICS • Develop a training program and support materials at HQ to train squadron members. Districts set-up and schedule training classes/programs

  10. TACTICS • HQ develops a new member application tied to the WaterSmart course • Free 1st Year Family Membership • Junior Membership for kids only

  11. TACTICS • HQ develops presentation tools for national education groups 1. National Education Association • National Association of Elementary School Principals • American Association of School Administrators • National Middle School Administrators • Promote student benefits • Solicit their cooperation in reaching the broadest audience • Secure display/booth space, podium time at their national meetings • Develop presentation program for Squadrons for local school and civic organizations

  12. TACTICS • Promote WaterSmart to boating industry organizations 1. NMMA – National Marine Manufacturers Association 2. NMDA – National Marine Dealers Association • Into their ongoing “Grow Boating” and “Discover Boating” campaigns • Appointments with boat manufacturers • WaterSmart helps adults • Focusing on safety & education of their children – and adults • Safe and Educated Boaters = Repeat Buyers

  13. TACTICS • Package for boat manufacturers • Promotes WaterSmart and USPS • Package includes • WaterSmart course at N/C included with boat purchase • 1 year FREE USPS new membership with boat purchase. Includes Basic Seamanship course

  14. TACTICS • Develop a program for major destination retailers • Bass Pro • Cabela’s • West Marine • In-store seminars with USPS speakers that provides safety and education tips • Mail-in coupon for WaterSmart course with every rod & reel and /or pfd purchase • USPS application included in the WaterSmart course

  15. TACTICS • Publicity/PR/Advertising • Print publication advertising announcing availability and benefits of WaterSmart • Feature articles for national and regional publications that target water-related recreational activities • News releases to local newspapers and TV • Brochures for National Safe Boating Council for inclusion into National Safe Boating Week packets

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