Our Community House of Hope Committee Meeting Agenda - November 14, 2006

1. Our Community House of HopeCommittee MeetingAgenda - November 14, 2006 • Welcome Teresa Wolf • Opening Thoughts Dr. Kriss Kevorkian • Visit to San Diego Hospice Ruth Klein • Business Presentation Dr. Somnath Basu Teresa Wolf Ruth Klein • Identification of Tasks Kerrin Turrow Teresa Wolf Ruth Klein

2. Welcome Teresa Wolf

3. Opening Thoughts Dr. Kriss Kevorkian

4. Visit to San Diego Hospice Ruth Klein

5. Ocean View from Back of House

6. Memory Garden – overlooking the ocean

7. Memorial Stones – engraved with names

8. Engraved Stone

9. Photo Memorials in Garden Area

10. Stained Glass Window in “Reflection Room” - Chapel

11. Our Community House of Hope(OCHH) Presented by Dr Somnath Basu Ruth Klein Teresa Wolf

12. Agenda • OCHH Background / Mission Statement • Market Analysis • Objectives • Fundraising /Promotion Strategy • Estimated Financial Considerations • Immediate Tasks • Question and Answers

13. OCHH Background • “A place of compassion for end-of-life care” • Nonprofit organization located in the Ventura and Northwestern Los Angeles Counties • Conejo Valley, Agoura, Calabasas, Malibu, Simi Valley and Moorpark • Free-standing, 8-bed hospice house

14. OCHH Background • All of the services will be provided free to patients and families. • OCHH will be a replicable model for future hospice houses in other communities • Provide a peaceful place to care for 8 terminally ill people in the last 3 months of life • Learning center for education on end-of-life issues.

15. Mission Statement A commitment to provide compassionate, dignified quality care that will support the natural processes that occur in the final days of life

16. Market Needs Analysis • 3.8 million senior population in CA. • Above 65 years, is rising at 20% annually. • Above 85 years, is rising at 60.5 % annually • 6.3% are living below the poverty level • 1 in 3 seniors over 65 are living alone without access to a caregiver • In Ventura County • 15 homeless people died on our street in 2005 • No Hospice House from Santa Barbara to San Diego • Primary service area: Conejo Valley, Moorpark, Simi Valley, Camarillo, Malibu and Calabasas Source – Ventura County Census Bureau

17. Objectives • Raise a critical amount of capital to be able to • Begin search for (in 2007) and purchase a suitable property by the middle of 2008 • Begin construction and end by end of year 2009 • Open Hospice House in January 2010 • Annual Fundraising Targets, end of year • 2007 $ 900K • 2008 1.5m • 2009 1.8m (includes 2 years operating costs) • 2010 600K • 2011 Onwards = $ 1M /year • Establish relationships with universities to utilize the Hospice house for educational purposes

18. Fundraising Strategy • Special Events • Partnerships with corporate sponsors • Event photography company donating percentage of large sporting events • Grants from State and Federal and private foundations • Donations from Universities and other educational programs • Charitable contributions • donations from families served, memorials, gifts from community members

19. Promotion Strategy • Develop good relations with local media • Newspaper, magazine, radio • Committee members will organize focus groups • Community leaders, churches, healthcare professionals and others • Provide professional brochures and video presentations to promote OCHH services • Speaking at community service club meetings to gain support and contacts

20. Promotion Strategy (continued) • Broad mailing to increase awareness • Word of mouth promotion • Small events • Speaker by professional on end-of-life topics • Community education events • Others – website, online fundraising, etc

22. Estimated Financial Considerations • Start Up Costs • Acquisition of the land $500,000 - $1,000,000 • Construction Costs $2 million • Total Cost: 3 million • Secure Operating Costs • Secure operational costs for at least 2 years $2 million • Total Cost: 2 million Grand Total : $5 million

23. Immediate Tasks • Recruit Committee Sub Chairpersons • Funding, Finance • Recruit Professional Services • Attorney (501(c), Funding, Liability, Licensing) • Accountant (Finance, Accounting, Taxes) • Action Plans by Sub Chairs (11/30)

24. Tasks • Funding: • Identify corporate sponsors to approach • Identify possible grant sources • Identify possible events • Identify possible sources of donations • Marketing: • Website completion • Find publicity person • Brochures—print and distribution • Identify who/where to speak in community • Identify churches and who to contact • Administration: • Complete staffing of sub committee chairs • Professional staff—lawyer, accountant • Identifying licensing needs • Identify legal considerations • Real Estate: • Identify possible property/costs • Professional Services: • Identify areas we can begin end-of-life educational programs in community/universities • Finance: • Completion of 501(c) • Recruit sub committee chair

26. Questions and Answers

27. Contacts • Ruth Klein, Committee Chairperson • 805-374-8855 • Teresa Wolf, Committee Chairperson • 805 377-1907 teresa@photcrazy.com • Temporary Website: http://www.prinethosting.com/ochh/index.html