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Learning Objectives:

Settling Activity : True  or False x On your mini whiteboards draw and complete the following table. Use your notes from your exercise Books to help.

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Learning Objectives:

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  1. Settling Activity: True  or False x On your mini whiteboards draw and complete the following table. Use your notes from your exercise Books to help

  2. Settling Activity: True  or False x On your mini whiteboards draw and complete the following table. Use your notes from your exercise Books to help

  3. Learning Objectives: • To be able to identify the techniques that advertisers use to persuade people to buy their product. • To evaluate the effects of these techniques on the target audience. Thinking Skills Needed: Identify Evaluate

  4. By the end of this lesson I: • Must be able to find some relevant points in a text and support my findings by using some relevant textual reference or quotation from the advert as evidence. • Should be able to clearly identify the most relevant points, including those selected from different places in the advert. • Could be able to draw on my knowledge of other sources to develop or clinch an argumentby referring and comparing two or more adverts confidently.

  5. Advertising What do we already know?

  6. We are surrounded by all sorts of advertising all of the time. With the person next to you 1) Discuss how many types of adverts that you can both think of. 2) Use the post it notes to Label your ideas on the spider diagram in front of you.

  7. What comes to your mind when you see the following product?

  8. What comes to your mind when you see the following products or brands? (My Ideas)

  9. Whole class discussion Why do you think that we know so much about this product just by looking at the bottle?

  10. Advertisers are clever. Some of the techniques they use are highlighted in your learning pack.

  11. We will now watch a Loreal Hair CommercialfeaturingCheryl Cole Remember to Look Carefully for some of the techniques that advertisers might use to persuade us to buy a product.

  12. Click on the box below to start the advert

  13. Individual Task: On this second viewing: 1)let’s see if you can identify the techniques that are highlighted in your learning packs.2) explain the effectiveness of these techniques on the Target audience in your learning packs.

  14. Individual Task: FeedbackShare your ideas with either the person sat next to you or facing you.

  15. Who do you think this advert is aimed at? What is the target audience? Young Women Cyclists Babies

  16. Individual Task: What do we know about advertising aimed towards a young male audience? On your mini white boards write down all that you already know about advertising which is geared towards a male audience of 16 – 35 year old young men.

  17. What comes to your mind when you see the following product?

  18. Whole class discussion Why do you think that we know so much about this product just by looking at the bottle?

  19. We will now watch a LynxExciteTV Advert (2011) Remember to Look Carefully for some of the techniques that advertisers might use to persuade us to buy a product.

  20. Click on the box below to start the advert

  21. Think –Pair-Share: • When you watch the Lynx Excite Advert for the second time, complete the table in your learning packs. • Share your ideas with the person sitting next to you. • In your pairs, swap your ideas with another pair. • Feedback to the whole of the class the range of ideas that you have

  22. Comparing and contrasting: Revise! What connectives and connecting phrases can we use to say that something is… Similar Different • Similarly… • Additionally… • Also… • Whereas • Although • However • On the other hand

  23. Loreal Lynx Play Loreal Advert Again Play Lynx Excite Advert again

  24. On your Own!!! Write a number of paragraphs comparing and contrasting the devices used by advertisers for the two adverts and discuss their effectiveness. Think about: • Music • Dialogue (Speech) • Use of Celebrity • Rule of Three • Facts and Opinions • Slogan • Colour • Setting

  25. Finally… Write a concluding paragraph which summarises: Which you think is the most effective advert in terms of appealing to it target audience and why.

  26. Interactive Plenary: Introduction to Advertising: Click on the numbers to reveal the questions 3 1 4 2 Click on one of the above numbers

  27. One What three things have I learned about advertising during this lesson? Back to Main Menu

  28. Two How many types of target audiences can you think of?

  29. Three Do you think that the cost of expensive advertising is passed on to the consumer?

  30. Four Why do you think that companies want to use celebrities in their advertising?

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