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Marketplace Enrollment

Marketplace Enrollment. National Perspective on Latino Outreach. Teresa Ni ñ o Senior Advisor to the Administrator Centers for Medicare & Medicaid Services. Latino Enrollment in Arizona. 0.4 million Uninsured in Arizona (Eligible for Marketplace, Medicaid or CHIP) 3.6% Latino

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Marketplace Enrollment

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  1. Marketplace Enrollment National Perspective on Latino Outreach Teresa Niño Senior Advisor to the Administrator Centers for Medicare & Medicaid Services

  2. Latino Enrollment in Arizona • 0.4 million Uninsured in Arizona (Eligible for Marketplace, Medicaid or CHIP) • 3.6% Latino • 1,427,080 total enrolled in Medicaid (June 2014 report) • Approximately 55% non-elderly Hispanics • 89,847 total enrolled in Marketplace plans (Where race was reported) • 24.2% Latino • HRSA provided $2.3 million in FY2013 and $1.2 million in FY2014 to 17 health centers in Arizona

  3. Marketplace Call Center Volume

  4. CuidadoDeSalud.gov • Online enrollment tool soft launch December 2013 • Stakeholder groups provided feedback • Official launch - January 2014

  5. National Partnerships • National Latino Week of Action: October 21-28, 2013 • Media partners: National Association of Hispanic Journalists, Entrevision, Impremedia • Champions for Coverage: • League of United Latin American Citizens • National Alliance for Hispanic Health • National Council of La Raza • National Hispanic Council on Aging • National Hispanic Medical Association

  6. ACA Health Center Outreach & Enrollment Assistance • FY2013 HRSA provided $150 million to 1,159 health centers across the U.S. • FY2014 HRSA provided $58 million to 1,157 health centers across the U.S.

  7. In Person Assistance • Certified Assisters • Navigators • Non-Navigator assistance personnel • Certified Application Counselors • Agents and brokers • To find assistance in your area-Localhelp.HealthCare.gov

  8. Reaching Latinos

  9. Affordability

  10. Events & Localized Help

  11. Advertising with Deadlines

  12. Immigration and the Affordable Care Act • TuSalud y La Nueva Ley- Latino Town Hall with President Obama about the Health Insurance Marketplace- Televised on Univisión y Telemundo March 7, 2014 • Jeh Johnson, Head of the Department of Homeland Security (DHS) ‘sets the record straight’ about the Affordable Care Act for immigrant families. – La Opinión, “Dejando Las CosasClaras” February 28, 2014

  13. National Media Engagement • Last Year: • Spot TV and Radio in 36 markets • NAB in 12 states • Digital in 29 states • ESPN, TNT, ABC, (NBA games) • Trainings for Hispanic Media: • Univision #Asegurate, Telemundo, • Impremedia and Entrevision

  14. Best Practices for Engaging Local Media • Educate media staff about the importance of getting covered • Seek opportunities to do public service announcements • Ask local consumers to give testimonials • Invite media to your outreach events • Send regular updates to local media about enrollment opportunities

  15. Provide Culturally and Linguistically Appropriate Information • Use language familiar to your community • Adapt Marketplace information to your community • Be aware of how customs and beliefs shape: • How consumers understand health care information • How consumers express concerns about their health conditions • Whathealthcoverageconsumersneed

  16. Marketplace.cms.gov

  17. A Roadmap to Better Care and a Healthier You • Astep-by-step guide • What having health insurance means • How to use your card • How to set up your first visit with a health care provider such as a doctor or a nurse practitioner. • What to expect during that first visit • What to look for in a provider that works for you and your needs

  18. From Coverage to Care • Roadmap (English/Spanish) • Poster Roadmap (English/Spanish) • One-pagers: • Insurance card • Primary care vs. Emergency • Explanation of Benefits • Pull-out steps • Discussion Guide (English) • Video vignettes (English/Spanish) All resources available at http://marketplace.cms.gov/c2c

  19. Stay Connected • Sign up to get email and text alerts at HealthCare.gov/subscribe • CuidadoDeSalud.gov for Spanish • Updates and resources for partner organizations are available at Marketplace.cms.gov • Twitter @HealthCareGov / @CuidadoDeSalud • #GetCovered or #Asegurate • Facebook.com/Healthcaregov or CuidadoDeSalud

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