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Impact of Performance Measurement on Program Design. WIPO’s Forum on IP and SMEs September 13, 2007 By Richard Leclerc. « Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted. » Albert Einstein. Agenda.
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Impact of Performance Measurement on Program Design WIPO’s Forum on IP and SMEs September 13, 2007 By Richard Leclerc
« Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted. »Albert Einstein
Agenda • Performance measurement basics • CIPO’s Outreach Program • Challenges • 2003 European Commission Study • Suggestions
Performance Measurement Basics Behavioural Change Continuum & Results Awareness & Knowledge Attitudinal Change Behavioural Change Messaging & Information Output Results Outcome Results Impact Results Activities
Performance Measurement Basics(cont’d) The Three Rs Expected Results Activity Project Program Reach Resources
CIPO’s 5 Strategic Directions • Client Services • Outreach • IP Administrative Framework • International • Our People
Outreach Objective • To ensure that a large proportion of Canadian creatorsand innovators understand IP and use it effectively toenhance their innovation capabilities and acquirecompetitive advantage in the marketplace
Outreach Outcomes • Opportunities are maximized to share information aboutIP, build awareness, and leverage CIPO’s outreachcapabilities with other government departments • SMEseffectively use IP • Secondary and post-secondary graduatesunderstandthe basics of IP
Performance Measurement Challenges • Very challenging for awareness and education initiatives (social marketing) • Tendency to measure output rather than impact • Target audiences often very broad • Need to have baseline measures in order to set targets
Performance Measurement Challenges(cont’d) • Difficult to set targets until you have tried an approach at least once • Need to develop user-friendly reporting tools • Very few IP Offices seem to be doing thorough performance measurement for their awareness and education initiatives
Baseline IP Awareness Survey • Survey conducted in January 2007 • Sample representing 900K SMEs • 35% familiar with patents, 39% with TM • 22% of Canadian SMEs actively engaged in R&D make use of free patent databases • 10% make use of commercial databases
2003 European Commission Study • « Few countries use a systematic approach to measure the effectiveness ofpromotional activities » • « National Patent Offices generally only use ‘soft’ indicators (e.g. number of workshopparticipants) and not ‘hard’/impact-related indicators » • Any progress since 2003?
Suggestions for collaboration • Share practices regarding performance measurement • Harmonized measures between comparable IP Offices in order to allow for some benchmarking
Thank youFor any comments or questions:Richard Leclercleclerc.richard@ic.gc.ca819-997-2086