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THE NEW VALUE OF MEDIA

THE NEW VALUE OF MEDIA. $41b. Michael Iskas. MEDIA PLANNER. COMMS PLANNER. INTEGRATED PLANNER. DIGITISATION OF MEDIA. NEW MEDIA VALUE. ADVERTISING. MEDIA. MEDIA. ADVERTISING. USE RESPONSIBLY!. ATL. BOUGHT. $. NO VALUE IN RENAMING . BTL. PR. OWNED. EARNED. $. $.

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THE NEW VALUE OF MEDIA

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  1. THE NEW VALUE OF MEDIA $41b Michael Iskas

  2. MEDIA PLANNER COMMS PLANNER INTEGRATED PLANNER

  3. DIGITISATION OF MEDIA

  4. NEW MEDIA VALUE ADVERTISING MEDIA MEDIA ADVERTISING USE RESPONSIBLY!

  5. ATL BOUGHT $ NO VALUE IN RENAMING BTL PR OWNED EARNED $ $ VALUE IN INTEGRATING MEDIA

  6. 1 GET ON WITH OTHER AGENCIES RELATIONSHIPS RESPECT RESPONSIBILITIES

  7. 2 EXPECTATIONS CLARITY. NO GUESSING RESOURCES PROCESS

  8. 3 MINIMISE LEAP OF FAITH ...all others bring data!

  9. 4 WE ARE AGENTS

  10. VALUE. GO CREATE

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