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The New Media Plan

The New Media Plan. Ignite the Fireworks (verb, sound) Pour some Gasoline on the fire Be sure you plan out the Bonfire (reverb, amplify) Then AMPLIFY !!!!!!. Lighting Fireworks…Targeting is Key. Who are your current customers? Do you like who you have or want new ones?

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The New Media Plan

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  1. Mike Hodges – GM/VP Interactive

  2. The New Media Plan • Ignite the Fireworks (verb, sound) • Pour some Gasoline on the fire • Be sure you plan out the Bonfire (reverb, amplify) • Then AMPLIFY!!!!!!

  3. Lighting Fireworks…Targeting is Key • Who are your current customers? • Do you like who you have or want new ones? • Can’t get the bonfire going with people that aren’t interested

  4. San Diego Ad Spend

  5. San Diego Interactive Ad Spend

  6. Balance Owned, Paid & Earned

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