Corporate Social Responsibility (CSR)

1. Corporate Social Responsibility (CSR)

2. www.awgp.org Basic Ideology All World Gayatri Pariwar ( www.awgp.org ; www.akhandjyoti.org ) Basic cause of problems in today’s society! Malicious Thinking Jealousy, ego, greed, leg-pulling, selfishness, falsehood, …

3. www.awgp.org Basic Ideology All World Gayatri Pariwar ( www.awgp.org ; www.akhandjyoti.org ) Remedy! Thought Revolution/Transformation Movement ( Started by Pandit Shriram Sharma Acharya, founder of All World Gayatri Pariwar (AWGP) ) Jealousy, ego, greed, leg-pulling, selfishness, falsehood, … Courteous, honesty, help, respecting, truthfulness, jovial, lively Meaning Alternate constructive thoughts that ascertain a peaceful self and society

4. www.awgp.org Basic Ideology of AWGP Thought Revolution/Transformation Movement He wrote more than 2500 books on every aspect of human life see Literature Section of www.awgp.org Pandit Shriram Sharma Acharya - Founder - All World Gayatri Pariwar

5. www.awgp.org Basic Ideology of AWGP Thought Revolution/Transformation Movement Ingredients of this movement! Self-development  Family-development  Society-development How! Upaasanaa: Contemplating on the virtues of God, Subscription to ideals Saadhanaa: Acquiring these virtues/ideals by self-control Araadhanaa: Using virtues for society development

6. www.awgp.org Basic Ideology of AWGP Thought Revolution/Transformation Movement Araadhanaa: Using virtues for society development Seven Revolutions of AWGP • Saadhanaa 2. Education 3. Health 4. Self-reliance 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs CSR – Some programs taken up worldwide

7. www.awgp.org Question? So what has this ideology of AWGP got to do with Corporate Social Responsibility (CSR)? ? Lets try to understand the correlation Malicious Thinking  Jealousy, ego, greed, thinking of money all the time, selfishness, … Alternative Constructive Thoughts  Humanitarian attitude, thinking about self as well as others & surroundings  CSR

8. www.awgp.org Corporate Social Responsibility (CSR) Correlation is not quite clear! Be more specific! ? Meaning of Corporate and Responsibility in CSR We understand Meaning of Social? That too we understand Lets See

9. www.awgp.org Corporate Social Responsibility (CSR) Corporate Social Responsibility mean open and transparent business practices that are based on ethical values and respect for employees communities and the environment. The philosophyof corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar Araadhanaa: Using virtues for society development Revolutions of AWGP 2. Education 3. Health 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs

10. www.awgp.org Corporate Social Responsibility (CSR) Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar

11. www.awgp.org Corporate Social Responsibility (CSR) The Corporate social responsibility must aim at achieving the targets for which companies were set up, without incurring cost and time overruns. A promoter should certainly not think of his company’s responsibilities only in terms of his narrow financial interests as often happens. Also, charitable acts should not get precedence over protecting the interests of the direct stake holders and the environment. R. C. Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21-22, August 2008. Published in the Economic Times, 16th June 2008 *Chairman, Maruti Suzuki India Ltd. Araadhanaa: Using virtues for society development Revolutions of AWGP 2. Education 3. Health 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs

12. www.awgp.org Corporate Social Responsibility (CSR) Correlation is not quite clear! Be more specific! ? Seven Revolutions of AWGP For Personal, Family and Society Development 1. Saadhanaa 2. Education 3. Health 4. Self-reliance 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs Meaning of Corporate and Responsibility in CSR We understand SOCIAL has a much more HOLISTIC meaning  Understanding this meaning will HELP us in IDENTIFYING various simple, cost effective, less time consuming, yet productive CSR ACTIVITIES

13. www.awgp.org Corporate Social Responsibility (CSR) Holistic meaning of Social  Social starts with the self, goes to our immediate acquaintances and then to the entire society  All these three have to occur simultaneously if CSR is to be implemented in its full meaning • Personal, Family, Society Development (Vyakti, Pariwaar, Samaaj Nirmaan)

14. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES Personal Development

15. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Personal Development) Problems • Over-worked bosses/employees • Long working hours – banks, software, etc. Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours • Trying to achieve much more in material terms than what is really needed • Consequence – Self is slowly destroyed  Individual suffers  efficiency  productivity 

16. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Personal Development) Solutions (Proposed) • Humane approach – human centric corporate culture (Bhaav Samvedanaa) • Self Energizing / Revitalizing Program 5 min in the morning in the house Half An Hour daily upon reaching the work place  This half an hour will not be lost As individual efficiency  the work quality  and output 

17. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Personal Development) Self Energizing / Revitalizing Program • Ushaa Paan (5 min in the morning) – stomach • Joint Loosening (20 min at work place, just before lunch) • Pranaayaama/Meditation (10 min at work place) • Playing soothing, light classical music at work place • Keep a small plant on your office table, water it daily Examples: • Classes being conducted at IIT Bombay • During flight - joint loosening • Dev Sanskriti VishwaVidyalaya, Gayatrikunj, Haridwar Can help in implementing – Student Internships

18. www.awgp.org Dev Sanskriti VishwaVidyalaya www.dsvv.org

19. www.awgp.org Dev Sanskriti VishwaVidyalaya Curriculum & Internship

20. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES Family Development

21. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Family Development) • Family environment at work place – helping each other • Spending time with the family after work • Developing wisdom, honesty, responsibility, courage Example: Shantikunj, Haridwar (AWGP Headquarter) More than 2000 people - Like a huge family Manager-less Management Everyone feels responsible for the task that he/she is doing Work gets done without tension, depression, pressure, …

22. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES Society Development

23. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) The philosophyof corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar

24. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) Revolutions for making the society a wonderful place • Education • Health • Self-reliance • Women Empowerment • Protection of Environment • Freedom from Addictions & Eradication of Evil Customs

25. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) Well ! We are very busy. When do we have time for all these activities? ? 2 hours every weekend Choose one activity – continue for 6 months Observe the results Example: Association for India’s Development volunteers Creativity  Innovation

26. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION

27. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION • Vocational training – IIMM – nice initiative • Technical Education by IIMM and IIM • Jindal Steel – OP Jindal University and Law School • Prizes given to outstanding students Academics, Games, … • Holistic development scholarship to B.Tech. Narotam Shekhsaria Foundation in Mumbai Recognition of Holistic Personality Development through Education

28. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION • Schools for under-privileged Example: A private school in Jaipur has made a school next to its own campus – teaching/vocational training • GP Lucknow volunteers maintaining a school built by Bharat Petroleum • Time donation in locations near the company Teaching and Caring Selfless service (seva) gives extreme pleasure / satisfaction

29. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH

30. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • AWGP Village management - 1 day workshop at Bhalgaon, MH www.awgpnews.org/villagemanagement (29/09/2007) Daily Joint Loosening Yoga at the work place Monthly cleaning drives near the work place (Done in Shantikunj on 24th of every month)

31. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • AWGP Village management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement Sponsoring FREE quarterly health camps in surrounding areas

32. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • AWGP Village management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement Organizing FREE awareness camps in nearby villages (Working with like minded groups for the organization of such camps)

33. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • AWGP Alternative therapy Organizing such camps Awareness campaigns

34. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH • GP Mumbai / Rotary Club Blood donation camps • Polio drop - Awareness campaigns • Flex posters outside Tata Motors, Pune canteen • Eye checkup and cataract operation camps • Sponsored artificial limb implant – Jaipur?? (www.goodnewsindia.com)

35. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) SELF-RELIANCE

36. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) SELF-RELIANCE • AWGP Vocational training at Gayatri Tapobhoomi, Mathura Vocational training at Shantikunj, Haridwar Vocational training at local Shaktipeeths/Consciousness Centers spread worldwide (Agarbatti making, Jadi Booti udyog, Screen printing, …) • Baroda Shakti initiative in Mumbai Vocational training for wives of employees Working with such groups Organizing such training camps for family members of employees and people in the surrounding area

37. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) SELF-RELIANCE • CITARA at IIT Bombay Community Initiatives for Technological Applications in Rural Areas ?? Bio-diesel plant Oil-extraction time reduced by more than 50% Volunteers can spend time over weekends Innovations generated for helping villagers Definitely percolate into innovations at work place (as general creativity increases)

38. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) WOMEN EMPOWERMENT

39. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) WOMEN EMPOWERMENT • Baroda Shakti – Bank of Baroda (i) Weekly Computer Classes for wives of employees (ii) Vocational Training for wives of employees • Mother/Child health awareness campaigns/camps • Afternoon Education, Yoga Classes

40. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT

41. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT Promote among the employees Daily small yagya at the work place (not as a ritual done by a particular class of people but as an environment healing activity) Heal the environment and the healed environment will heal you Adapted from “Integrated Science of Yagya”, compiled by Dr. R. R. Joshi, Professor, Mathematics Department, IIT Bombay

42. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT • Tree plantation drive Tata Motors, IITB, ITBHU, … campus – very green AWGP – at Anneki, Haridwar on 2nd September 2007 Conduct Tree Plantation Drives Adopt a tree in the way to the work place and take care of it

43. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT • AWGP Disaster Management (Aapadaa Prabandhan) www.awgpnews.org/disastermanagament Selfless Service gives immense peace and satisfaction Support financially, make sure that the resources reach actual victims Fire, Naurangabad (UK) 01/2007 Drought, Bundelkhand 01/2008 Flood, Surat (GJ) 08/2006

44. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT • Innovation in villages Talk at IITB – Science for, of, by People (Dehradun) Innovative design of check-dams • Eco-friendly Ganesh Utsav and Holi Prize for Ganesh Utsav Mandals Human Being and Nature have to exist in harmony Think Simple for Innovation

45. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) DE-ADDICTION CAMPAIGN

46. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) DE-ADDICTION CAMPAIGN Problem • Youngsters are under severe clutches of addictions • 18 to 21 year olds getting a lot of money in companies No guidance as to how to spend this money Money being spent in addictions/parties/… • AWGP De-addiction campaigns Prepare/Display Banners about harmful effects of addictions De-addiction counseling/workshops

47. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) ERADICATION OF EVIL SOCIAL CUSTOMS

48. www.awgp.org Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) ERADICATION OF EVIL SOCIAL CUSTOMS Problems • Gender disparity • Economic class disparity • AWGP All eat together Understanding - All are equal

49. www.awgp.org Corporate Social Responsibility (CSR) Summary CSR activities need not always be large scale Simple day to day activities, which take less time, less money can bring a huge difference in the lives of people and the environment Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa)

50. www.awgp.org Corporate Social Responsibility (CSR)