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The Sales Machine: Understanding Enterprise Sales at Microsoft. Mark Leigh, Director – Specialist Sales Stuart White, Director – Corporate Accounts. The Sales Machine: Understanding Enterprise Sales at Microsoft. Enterprise Priorities Customer & Partner Segmentation Specialist Sales Team
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The Sales Machine: Understanding Enterprise Sales at Microsoft Mark Leigh, Director – Specialist Sales Stuart White, Director – Corporate Accounts
The Sales Machine: Understanding Enterprise Sales at Microsoft • Enterprise Priorities • Customer & Partner Segmentation • Specialist Sales Team • Corporate Accounts Team • Joint Engagement • Q&A
Major Segmentation Model • Corporate Acct Managed - EPG Customer Segments Enterprise 50 Customers • Corporate Account Managed – SMS&P EPG 320 Customers • Corporate Territory Managed • Breadth/SMB 500 Customers 800 customers SMS&P
Major • Alliance Segmentation Model • Corporate Acct Managed - EPG Customer Segments Partner Segments • Solution Partner Enterprise • Corporate Account Managed – SMS&P EPG • Solution Partner • Tele-Managed • Corporate Territory Managed • Solution Partner • Tele-covered • Breadth/SMB SMS&P
Major • Alliance Segmentation Model • Corporate Acct Managed - EPG Customer Segments Partner Segments • Solution Partner PTU Enterprise • Corporate Account Managed – SMS&P EPG • Solution Partner • Tele-Managed • Corporate Territory Managed PST • Solution Partner • Tele-covered • Breadth/SMB SMS&P
Enterprise Sales ENTERPRISE SALES EPG/PUBLIC SECTOR SMS&P Account Teams Financial Services Health Edu Comm North Comm North Comms & Media Corporate Accounts Commercial Public Sector WA SA QLD NSW VIC ACT Specialist Sales Core Infrastructure Productivity Platform Incubation Partner Teams Alliance Partners Solution Partners
Enterprise Sales ENTERPRISE SALES EPG/PUBLIC SECTOR SMS&P Account Teams Financial Services Health Edu Comm North Comm North Comms & Media Corporate Accounts Commercial Public Sector WA SA QLD NSW VIC ACT Specialist Sales Core Infrastructure Productivity Platform Incubation Partner Teams Alliance Partners Solution Partners
Enterprise Sales ENTERPRISE SALES EPG/PUBLIC SECTOR SMS&P Account Teams Financial Services Health Edu Comm North Comm North Comms & Media Corporate Accounts Commercial Public Sector WA SA QLD NSW VIC ACT Specialist Sales Core Infrastructure Productivity Platform Incubation Partner Teams Alliance Partners Solution Partners
Joint Engagement • Your PAM is your broker! • Trust (mutual) is everything! • Be clear (& realistic) on capabilities and capacity! • Consider partnering with partners • Alignment of solutions • Pro-active planning & targeting • Really understand our Cloud strategy