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Where Marketing Insight Meets Media Genius

Where Marketing Insight Meets Media Genius. Presented to the Nation’s Best Print Media Attendees of . February 5, 2014. We Are.

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Where Marketing Insight Meets Media Genius

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  1. Where Marketing Insight Meets Media Genius Presented to the Nation’s Best Print Media Attendees of February 5, 2014

  2. We Are Intersect Media Solutions is a full-service marketing and media placement company. Using the latest industry and media research, we help clients define their advertising objectives, ultimately delivering messages to desired target audiences. Using multiple media platforms, we connect clients with their customers in their preferred medium. Intersect Media Solutions offers a convenient one-stop solution when placing advertising buys in multiple media and multiple markets (research, planning, ad placement and billing). Intersect Media Solutions’ clients gain instant expertise in buying a dynamic and complex media landscape. The IMS team is composed of client-focused account managers, experienced rate negotiators and knowledgeable media planners/buyers. A wholly-owned subsidiary of the non-profit Florida Press Association, Intersect Media Solutionsserves a growing list of sophisticated clients in multiple media. 2

  3. We Are Intersect Media Solutions is a full-service marketing and media placement company. Using the latest industry and media research, we help clients define their advertising objectives, ultimately delivering messages to desired target audiences. Using multiple media platforms, we connect clients with their customers in their preferred medium. Intersect Media Solutions offers a convenient one-stop solution when placing advertising buys in multiple media and multiple markets (research, planning, ad placement and billing). Intersect Media Solutions’ clients gain instant expertise in buying a dynamic and complex media landscape. The IMS team is composed of client-focused account managers, experienced rate negotiators and knowledgeable media planners/buyers. A wholly-owned subsidiary of the non-profit Florida Press Association, Intersect Media Solutionsserves a growing list of sophisticated clients in multiple media. For clients, we are print media experts. For newspapers, we are YOUR champions. 3

  4. Newspaper Media Used by U.S. Adults More than one in four U.S. adults now access newspaper content online. Add the print edition to the mix and reach 70% of the total adult population. *Read newspaper print or e-Edition or visited newspaper website in the past 7 days, or read newspaper on a mobile device past 30 days Source: Scarborough Report, 2013, R1 (Multimarket) 4

  5. Newspaper Media Used by Generation More than six in 10 U.S. adults in all generations are reached by newspaper media each week. Millennials/ Gen Yers Born 1980 - 1994 Gen Xers Born 1965 - 1976 Boomers Born 1946 - 1964 Silent/GIs Born prior to 1946 Total Newspaper Media 78% 73% 68% Print Media Read a daily or Sunday newspaper in the past week 76% 64% 67% 56% 50% 36% 33% Non-Print Media Read e-edition or visited newspaper website past 7 days, read paper on mobile device past 30 days. 24% 11% Source: Scarborough Report, 2013 R1 (Multimarket) 5

  6. Millennials’ Source of Coupons and Deals* • Millennialsrely more heavily on print for their shopping behaviors than you might expect. Newspaper is their #1 source for coupons and deals. • "… the survey results are somewhat counter intuitive from what you might expect… (though) heavy digital users… this group also embraces tried and true methods for savings… as any other age group… testament to… savings from both print and digital… “ • Lisa Reynolds, Valassis Vice President of Consumer Engagement *respondents 18-34 Source: ValassisAnnual Purse String Survey, September 2013 6

  7. Daily Newspaper Market Share 36% Percent of U.S. Adults Who Read A Newspaper Yesterday 25%1 18%4 9%5 23%2 8%6 22%3 1) Drank past 7 days; 2) bank household uses; 3) used for lunch past 30 days; 4)shopped past 30 days; 5) Auto insurance provider; 6) used for breakfast past 30 days 7

  8. Client Advertising Placement Services • Negotiate most efficient rates/value for your media dollar. • Contract management with client direction. • Custom client newspaper database to ensure accuracy and efficiency in planning optimum coverage and ROI analysis. • Research and placement of all newspaper advertising products and services. • Planning estimates. • Mechanical information. • One order/One invoice. • Publication verification. • Invoice reconciliation. • Payment to all publications. Other Services: • Market analysis. • Media research and analysis. • Ad trafficking. • Digital placement and reporting. 8

  9. Marketing Services and Resources With more than 50 years of experience in consumer, database and media research, the IMS Marketing Team will assist you with: Services Resources • Consumer Research • Mapping • Strategic Planning • Lifestyle Segmentation • Site Location • Competitive Analysis • Presentation Development • Survey Research • Database Management • Circulation Analysis • CLARITAS PrimeLocation • CLARITAS ConsumerPoint • Scarborough Research • Alliance for Audited Media • SRDS • Map Point • Ad-Ology • Spyfu • Arbitron • Nielson 9

  10. Media Placement Capabilities Daily & Community Newspapers ROP – Run of Paper Inserts Section Advertising Zoned Products Alternative Pubs Hispanic Media Special Sections Special Projects Front Page Notes TMCs SMCs Front Page Ads Dynamic Ad Units Spadeas Gatefolds Special Events/ Sponsorships Internet Newspaper.coms Run of Site Channel Advertising Rich Media Hyper-local Lifestyle Sites SEM SEO Search Engine Partnerships Behavioral Targeting Online ReTargeting Online Video Network Online Contests Email Blasts Email Newsletters High Impact Ads FPS Digital Ad Network Online Advertiser Networks Mobile Newspaper.com Apps IPAD Apps Custom Content Apps Custom Advertiser Apps Custom Landing Pages Geo-Targeting/Location-Based Ads Other Advertising Social Media Advertising Custom Direct Mail Magazine Printing Services Radio Bus Wraps Outdoor Television 10

  11. IMS Relationships Print Partners Client Direct IMS Agency and Client AgencyAll Media Services Agency 11

  12. Successful Partnerships for New Revenue Generation • Newspapers • The Kennedy Group • Creative-only Agencies 12

  13. Our Clients are State, Regional and National National Home Fashion Discount Retailer National Fashion Discount Retailer National Fashion Discount Retailer 13

  14. 1,000,000,000 FSIs Placed in 2013 35 Clients C National Home Fashion Discount Retailer National Fashion Discount Retailer National Fashion Discount Retailer 14

  15. Custom Direct Mail Conversion Success 15

  16. Client Initiated Project to Evaluate FSI Distribution Efficiency 16

  17. Demographic Targeting Shared Mail Conversion Medicaid, Medicare Recipients in Florida by Zip Code 17

  18. Duval County, Jacksonville FL Key Zip Codes The critical zip codes – those that index high for Age 65+ and HHI under $35,000 and index low for “Having Medicare/Medicaid” – are in the red box. Total Duval County HH in Key Zips: 121,752 Source: Nielsen, MediaMark 2012 18

  19. Key Zip Codes in Duval County Jacksonville, FL • Zip Index is • high for: • Age 65+ • No Medical • Insurance • HH Income • < $35,000 • Zip Index is • high for: • Age 65+ • No Medical • Insurance Source: Nielsen, MediaMark 2012 19

  20. Direct Mail Conversion – Auto Dealer “How far did you travel to buy/lease your last used vehicle?” • According to The 2012 Scarborough Study, three out of four • (75%) Orlando area adults are willing to travel up to 30 miles • to buy a pre-owned vehicle. • In Tampa/St Petersburg, this figure was even higher with • eight in 10 adults (79%) saying they traveled up to 30 miles. • Of course, other factors such as daily commuting patterns and easy road access also effect the time and distance • one is willing to travel. But a standard rule of thumb for auto industry marketing execs says the bulk of marketing • expenses should be targeted within 30 miles of a dealership. For Evolution Auto, this 30-mile target market • encompasses the zip codes shown in the following maps. • 78% of adults who say that they are likely to shop evolution auto’s primary Sanford • competitor, CarMax, say they are willing to travel up to 30 miles. 20

  21. Utilize Hispanic publications for insert coverage within 30 mile radius of store. • Incorporate client customized e-mail blasts to targeted Hispanic Households • within 30 mile radius of store. • 48,441 Hispanic Households • 33,137 Hispanic Households with credit rating of 650 and above • 25,614 Hispanic Households with credit rating of 700 and above 21

  22. Thank You Melanie Mathewson Vice President Intersect Media Solutions v 321.283.5259 mmathewson@intersectmediasolutions.com 22

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