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Improving Safety & Security for Seniors in Urban Transport

Learn how CIVITAS cities, including Zagreb, have implemented effective solutions to improve the safety and security of senior citizens in public transport. Discover the measures taken, the target group involved, and the concrete results achieved.

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Improving Safety & Security for Seniors in Urban Transport

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  1. Effective solutions for green urban transport – Learning from CIVITAS cities Geneva, 16 April 2013 Lidija Pavić-Rogošić ODRAZ-Sustainable Community Development

  2. Background: before CIVITAS • City of Zagrebis faced with a continuous increase in the number of senior citizens • Mobility is highly important for the quality of their lives • Seniors were not in the focus of PT operator or City of Zagreb Transport office as a specific user group Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  3. CIVITAS ELANMeasure:Safety and security for seniors • Objectives: • Improve safety of senior citizens in public transport • Raise reliability of public transport to senior citizens • Increase the understanding among public transport staff of senior citizen’s expectations and needs Partners: City of Zagreb, Office for Strategic Planning and Development ODRAZ ZET – PT operator • Plan for stakeholderengagementprepared Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  4. Senior citizens and public transport? Happy together Safety and security for seniors improved • new low-floor vehicles allow safer and more comfortable acess • platforms adjusted to needs of physically challenged • 147 displays at PT stops across the city inform on arrival of trams and buses • CCTV cameras and surveillance system introduced • shelters to protect from precipitation on most PT stops Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  5. Target group • Senior citizens - to encourage them to use more public transport • Recruited in cooperation with City Office for Social protection • Homes for elderly and seniors’ associations visited • CIVITAS ELAN joinedmarking of International Day of Older Personsand Healthy week– additional 2.000 beneficiaries • Public presentations Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  6. Implementation – an overview • Workshopswith elderlycitizens • Workshopswithtramand bus drivers • Leafletwith practical advices for seniors • Short movie on seniors in PT „Alojz and Vlatka” • CIVITAS ELAN Info-pointpresentations • Visibilityindifferentmedia • InspiredbySalzburg PT provider! Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  7. Senior citizens and public transport? Happy together Workshopswith senior citizens • 17workshopsindifferent homesfor elderlyheld • Participants: • almost500elderlypersons • project partners: ODRAZ, ZET project personnel, City of Zagreb • ZET drivers, traffic police, City department for traffic and City department forsocial welfare Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  8. Senior citizens and public transport? Happy together What we do on workshops? • a conversation related to city mobilityfollows the presentation of brochure and promo film • ZET drivers give recommendation for safety in PT vehicles Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  9. Senior citizens and public transport? Happy together Comments • We are very satisfied with new trams! • They make our life easier, it is safe to enter the tram. • The disadvantage is that the partofcorridorsare narrow • New buses are more comfortable • Displays - good for easier travel planning • Weappreciateraising awareness of PT drivers on needofelderly passengers • Leaflet with guidelines for safer use of PT for elderly people are useful • ZET Transit System radio in PT vehicles with important traffic information is very useful Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  10. Senior citizens and public transport? Happy together Comments • A lackof culture amongst the cyclist; the City shouldlook for a solution to the problem of rushing bicyclists • A lack of traffic culture in general • among citizens • The lack of information about electronic PT ticketing system • Crowds in trams and busesduring rush hours • Bad maintenance of tram and bus • stops; vandalism • A short duration of green light for • pedestrians on traffic lights • A need for more traffic lights with sound notification Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  11. Senior citizens and public transport? Happy together Concreteresults Based on a discussionduring the workshop, togetherwith a traffic police ►a proposal for better solution at one crossroadto be more user friendlywassent to a City office for traffic Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  12. Senior citizens and public transport? Happy together Workshops in ZET depot • Workshopin ZET depot on how to use PT safely • Workshops on safety ofelderly in PT with tram and bus drivers • 4 workshopswithmore then 160 drivers Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  13. Senior citizens and public transport? Happy together Theleaflet • a leaflet with practical advices for seniors on how to use PT – distributed at events • thefirstofthekind

  14. Senior citizens and public transport? Happy together CE joinedthe International Day of Older Persons • held on 29 September • opportunity to distribute practical guidelines for safer use of public transport for elderly people • wellacceptedbyseniors Mayorof Zagreb Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  15. Senior citizens and public transport? Happy together • Promo film • A short movie (1,5 min) on seniors in PT „Alojz and Vlatka” prepared • Regularly shown during workshops with elderly • Promoted in Info-point, presented on national TV – HRT andZ1 TV • English subtitles prepared and posted on civitas.eu web page • http://www.youtube.com/watch?v=3zoaGg4Zn9g Excellent feedback from elderly people during workshops Attractsthe interest of media

  16. Senior citizens and public transport? Happy together CIVITAS ELAN Info-point • Wednesdays in tram: • Safetyofelderlyin PT • Presentation; short film andbrochurepromoted • Mediainterest Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  17. Senior citizens and public transport? Happy together CIVITAS ELAN Info service • app 400 addresses, including 86 journalists Photo competition, EMW • Photos with elderly passengers

  18. Senior citizens and public transport? Happy together CIVITAS ELAN Zagreb web site Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  19. Senior citizens and public transport? Happy together MediaandSafetyofelderlyin PT • threeTV reportageson elderlyandsafetyin PT (includingshort film, interviewwith bus driver) • web articles • writtenarticles Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  20. Results • Some 500 seniorsparticipatedin 17 workshops • Recommendationsfor mobilityimprovementscollected and referred to relevant authorities • Seniorsacquainted withinformation on how totravelsafein PT • Seniorsinformedon types of available e-tickets and their use • Four workshops with more than 160 PT drivers, drawing drivers' attention to seniors' needs in PT • Improvements in PT- lowfloor trams and buses co-funded through CIVITAS ELANcontributed to easier and safer use of PT by seniors Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  21. Working with the target group • Seniorsshowed appreciation,in particular emphasising the attention given to them - not as a part of problem, but as a part of mobility solutions • Lessonslearned: • new angle to the issue is worth trying - sometimes small interventions could contribute to the quality of life for senior citizens • special attention should be put on growing stakeholder group of seniorsby ZET- theyrepresent an important public transport users Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  22. Senior citizens and public transport? Happy together What we found out? • Elderly willing to participate in mobility dialoge - they know specific problems in their neighbourhood and think about possiblesolutions • Trust should be built - many citizens, including elderly, do not believe that they can influence decision-making • Those involved were satisfied for the opportunity of gathering together and discussing issues of common interest • Concreteinitiatives emerged Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

  23. Senior citizens and public transport? Happy together Regards from Zagreb! Lidija Pavic-Rogosic ODRAZ-Sustainable Community Development lidija@odraz.hr www.odraz.hr www.civitaszagreb.hr Learning fromCIVITAScitiesl16 April 2013lGenevalLidija Pavić-Rogošić

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