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MKT 667: Hong Kong Class

Dr. Fred Miller Professor of Marketing Murray State University Fred.Miller@MurrayState.edu. MKT 667: Hong Kong Class. 17. Orientation and Planning Session. Orientation and Planning Topics. Communication Email, discussion list, class forum Course syllabus and schedule

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MKT 667: Hong Kong Class

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  1. Dr. Fred Miller Professor of Marketing Murray State University Fred.Miller@MurrayState.edu MKT 667: Hong Kong Class 17 Orientation and Planning Session

  2. Orientation and Planning Topics • Communication • Email, discussion list, class forum • Course syllabus and schedule • Text and exercise assignments • Market assessment project • E-Commerce project

  3. Course Communication • Email: Fred.Miller@MurrayState.edu • Course discussion list: to subscribe • send Email message to; listserv@MurrayState.edu • no subject, message to read; subscribe mba.hk • Course electronic forum • available via direct link from every course page • USERID: mba.hk • PASSWORD: dunker

  4. Course Syllabus and Schedule • Web-based syllabus • URL in introductory Email • http://campus.murraystate.edu/Academic/Faculty/Fred.Miller/667/mkt667syl.htm • Comprehensive documentation for course • schedule, assignments, research resources • Note revision of schedule from normal pattern • fewer pre-seminar activities, extension of due date for research projects • Direct link to course electronic forum or Email to me from each page

  5. Text and Exercise Assignments • Assigned chapters will be covered with • lecture/discussion session following PowerPoint outlines • discussion over brief, illustrative videos/articles • Additional topics will be covered with • discussion sessions focusing on assigned questions • Midterm & final exams (100 points each) will • cover text chapters, related exercises and additional topics • include 28 multiple choice questions (2 points each) • include 2 essay questions selected from 4 options (22 points each)

  6. Market Assessment Project • Rationale: Simulates process of identifying global market opportunities for a culturally-sensitive consumer product • Structure: A coordinated team project comprising four individual reports • Project outcomes • an oral project report including individual presentations by each team member • a written report from each team member covering one assigned portion of the project

  7. E-Commerce Project • Rationale: Provides an overview of E-Commerce and its role in global marketing • Structure: Team research project with two components • E-Commerce overview • Evaluation of B2B and B2C E-Commerce Web sites • Project outcomes • informal oral report to be presented on 8 Jan 2000 • formal written report due 28 Jan 2000

  8. Pre-Seminar Tasks • Form teams, select country and assign taskshttp://campus.murraystate.edu/Academic/Faculty/Fred.Miller/667/TeamForm.htm • Begin market assessment project researchhttp://campus.murraystate.edu/Academic/Faculty/Fred.Miller/667/Country.htmUSERID: mba.hk PASSWORD: dunker • Begin E-Commerce project researchhttp://campus.murraystate.edu/Academic/Faculty/Fred.Miller/667/ECommerce.htm • Select E-Commerce sites, prepare oral report • Read assigned chapters

  9. ABOVE ALL ELSE Please contact me with ANY problems or questions you encounter!I am looking forward to meeting you in January and working with you throughout this course. - FM

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