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Presidents and Governors Forum September 22 nd and 23 rd 2013 ASCE Headquarters Reston VA STRATEGIC PLANNING Presented by: Jay Higgins, P.E. Region 9 Governor for Los Angeles Section. How many Sections and Branches have a strategic plan?. Words that describe a strategic plan?.
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Presidents and Governors Forum September 22nd and 23rd 2013 ASCE Headquarters Reston VA STRATEGIC PLANNING Presented by: Jay Higgins, P.E. Region 9 Governor for Los Angeles Section
What is a Strategic Plan? It is a roadmap It is a yard stick
When a Strategic Plan is Created Make Sure Everyone “On Board”
What is Strategic Planning? “Strategic Planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy” 1 1 J. Scott Armstrong (1968). “ The value of Formal Planning for Strategic Decisions: A reply”. Strategic Management Journal 7: 183-185
Two Key Components Before Strategic Plan is Developed: Vision – what a organization wants to be; long term view and concentrates on the future Mission – fundamental purpose of the organization; succinctly describes why it exists
ASCE Vision Civil engineers are global leaders building a better quality of life.
. ASCE Mission Provide essential value to our members and partners, advance civil engineering, and serve the public good.
ASCE ‘s Three Strategic Initiatives: Infrastructure - raise America’s grades Professional Engineering Practice – “Raise the bar” to future entry Sustainability - a more sustainable natural and built environment
Focus Only on ASCE’s Initiatives? Not necessarily, however: Make the Section/Branch members aware of the Society’s initiatives Focus efforts on accomplishing your strategic plan goals to benefit your local members
Developing a Strategic Planning? How do we start the process?
Start With Blank Page Ask these fundamental questions: What do we really want to do? For whom do we do it?
Los Angeles Section Prepared a Strategic Plan in 2009 • 8,000 Members • Seven Branches • Six Younger Member Forums • One Life Member Forum • 12 Student Chapters
Developing a Strategic Planning – What is the Process? Los Angeles Section used this process: Special Board meeting including the Committee Chairs Meeting took about 4 hours Room with a lot of wall space Have large poster size “Post-Its” Start with a brainstorming session Anything and everything is on the table for consideration
Brainstorming/Freely Flowing Thoughts: “True creativity comes when people stop trying to be the smartest person in the room.”1 1 Eric McNulty Strateggy+Business online
Developing a Strategic Planning – What is the Process? Will end up with several goals More than could possibly could accomplished Create a prioritized list
Developing a Strategic Planning – What is the Process? Focus your efforts on the top three goals Keep another two goals at most on the list Focus on the objectives and action items for getting there Update the plan every three to five years
Developing a Strategic Planning – What is the Process? Goals must be measurable and attainable Sometimes your perception is not reality
Exercise – Choose One: Scenario No. 1 - Large Urban Area Branch Scenario No. 2 -Small Rural Area Branch Scenario No. 3 - Your Branch
Exercise : 15 Minutes to Develop Implementation Strategy 15 Minutes Presentation